Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of and consistently enhance Clarius’ pre-sale nurture strategy and programs.

• Create lifecycle journeys tailored to specialty, customer profile, intent, behavior, geography, and buying stage.

• Develop triggered, re-engagement, and database activation campaigns.

• Identify points where prospects stall and enhance conversion and funnel progression using sales and customer insights.

• Manage the annual, quarterly, and monthly email calendar.

• Oversee campaigns from start to finish, including audience definition, briefing, messaging, copy, creative direction, launch, measurement, and optimization.

• Establish scalable email processes and reusable campaign formats.

• Assess emerging lifecycle channels, such as SMS.

• Collaborate with Marketing Operations on technical builds, segmentation, testing, deliverability, consent, and compliance.

• Create integrated campaigns that span email, content, webinars, events, product launches, sales outreach, paid media, and additional channels.

• Direct campaign orchestration for Account-Based Marketing programs.

• Develop acquisition and follow-up programs for events and webinars.

• Manage content and editorial calendars.

• Write content for the Clarius blog and repurpose it across email, nurture, webinars, events, social media, and sales follow-ups.

• Simplify complex clinical and technical information into customer-centric messaging.

• Collaborate with the Creative team on email and campaign asset design and customer experience.

• Create post-purchase marketing communications with the Customer Experience team.

• Develop campaigns that promote feature awareness, product adoption, education, and resources.

• Support product and feature launches aimed at existing customers.

• Create programs focused on expansion, upsell, and upgrades.

• Implement continuous testing across nurture, email, content, customer marketing, and campaigns.

• Measure engagement, MQL conversion, funnel progression, product adoption, pipeline influence, and revenue, using insights to enhance performance.

⛳️ Requirements

• Over 4 years of experience in lifecycle, email, CRM, content, or integrated campaign marketing.

• Outstanding copywriting and editing abilities.

• Practical experience managing email and lifecycle campaigns from strategy through execution, testing, and optimization.

• Strong comprehension of nurture, segmentation, personalization, behavioral triggers, and customer journeys.

• Experience in marketing across email, content, webinars, events, product launches, and sales activation.

• Familiarity with both product and SaaS offerings.

• Robust understanding of content strategy, email design, UX, and conversion principles.

• Experience briefing or directing creative efforts.

• Proficient with Marketo or a similar marketing automation platform.

• Strong analytical, organizational, and project management capabilities.

• Ability to handle multiple audiences, campaigns, calendars, and stakeholders.

• Comfortable creating processes and providing structure in a fast-paced environment.

• Proficient in utilizing AI tools for ideation, content development, analysis, and execution.

• Experience in healthcare, medical devices, or ultrasound is a plus.

• Experience marketing to highly specialized professional audiences is advantageous.

• B2B SaaS background with customer marketing at scale is beneficial.

🏝️ Benefits

• Flexible working hours.

• Comprehensive benefits package available from day one.

• Paid volunteer days during working hours.

• Professional Development Program with financial support for programs, seminars, conferences, and courses.