Lifecycle Marketing Lead – Health Plans, Health Systems

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement extensive, multi-channel communication journeys across email, SMS, and in-app platforms, guiding members from their initial login to active care engagement.

• Take ownership of acquisition and onboarding experiences.

• Create innovative and programmatic strategies to greet new members and re-engage those who have not yet utilized care.

• Collaborate with Product and Operations to enhance the member experience.

• Work alongside the Manager of Marketing Operations to guarantee seamless technical execution.

• Partner with Marketing Strategy to ensure consistency with brand voice.

• Drive structured A/B testing of messaging elements, content formats, and timing of delivery.

• Leverage member insights and behavioral patterns to develop customized messaging pathways for various member demographics.

• Monitor and assess member engagement channels.

• Convert campaign performance metrics into strategic recommendations for marketing leadership.

• Report directly to the Senior Manager of Consumer Marketing.

⛳️ Requirements

• Minimum of 4 years of experience in leading lifecycle marketing, customer retention, or brand engagement initiatives, particularly focused on B2C or B2B2C user journeys.

• Demonstrated success in managing multi-channel communication programs (email, push, or SMS) and collaborating with operations teams for implementation.

• Excellent communication abilities, capable of addressing sensitive and high-stakes topics such as healthcare and mental wellness with empathy and care.

• Strong grasp of consumer behavior and user psychology.

• Proficient in motivating audiences to take action through timely and effective communication.

• Highly organized, with experience in cross-functional coordination of complex marketing campaigns from inception to execution.

• Preferred: experience in consumer-oriented health, wellness, or mission-driven sectors.

• Preferred: experience managing campaigns across various distinct user personas or business sectors.

• Preferred: familiarity with user testing, creative asset management, and collaboration with design and content teams.

• Preferred: a passion for mental health advocacy and improving healthcare.

🏝️ Benefits

• Comprehensive healthcare benefits including medical, dental, vision, FSA/HSA, life, and disability insurances.

• Access to Lyra for Lyrians; coaching and therapy services available for you and your dependents.

• Equity in the company provided through discretionary restricted stock units.

• Competitive paid time off policies including vacation days, sick leave, and company holidays.

• Paid Parental Bonding Leave for both birthing and non-birthing parents.

• 401K plan with up to 3% matching contributions.

• Employee Well-Being Program offering additional benefits such as fertility and family planning support, maternity program, employer discount marketplace, pet insurance, and financial planning resources.

• Monthly technology stipend.

• Well-being perks and activities, surprise swag, regular community celebrations, and more.

• Discretionary bonuses may also be available.