Lifecycle Marketing Automation Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, implement, and enhance multi-channel lifecycle campaigns utilizing email, SMS, push notifications, and other owned channels.

• Oversee and sustain automation workflows to ensure consistent delivery and optimal performance.

• Handle integrations for Iterable, Pardot, Salesforce Marketing Cloud, and Salesforce CRM, including data flows, segment synchronization, lead scoring, and campaign triggers.

• Resolve HTML and CSS issues across various devices and platforms.

• Execute A/B testing and conduct experiments.

• Analyze performance metrics and produce insights to refine marketing strategies.

• Collaborate with creative and cross-functional teams to develop campaign content and visuals.

• Create and deploy data-driven communication journeys throughout the host lifecycle, from lead acquisition to activation and retention.

• Establish triggers, eligibility criteria, exclusions, and exit criteria for comprehensive journeys.

• Identify and diagnose broken workflows and ascertain root causes.

• Collaborate with Product and Data teams to define technical requirements.

⛳️ Requirements

• 1–3 years of practical experience in lifecycle marketing, marketing operations, or automation.

• Demonstrated success in building workflows from the ground up.

• Direct experience with Iterable, Pardot, and Salesforce Marketing Cloud.

• Proficient knowledge of SQL or platform segmentation engines.

• Capability to query audience tables, validate host event data, and construct targeted segments.

• Familiarity with REST APIs, JSON payloads, and webhooks.

• Understanding of event mappings and the ability to help trigger real-time automated workflows.

• Skill in communicating technical requirements effectively with Product and Data teams.

• Hands-on experience with Liquid syntax, AMPscript, or basic JavaScript.

• Functional knowledge of HTML/CSS and responsive email template design.

• Experience in conducting A/B tests and analyzing outcomes.

• Ability to juggle multiple tasks and meet deadlines in a dynamic environment.

• Awareness of multi-channel marketing trends and best practices.

• Strong attention to detail.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and growth.

• A collaborative and inclusive company culture.

• Competitive salary and performance-based bonuses.