Lifecycle Engagement Specialist

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Spearhead the growth of new customer acquisition and retention by overseeing the segmentation, content, and engagement strategy throughout the customer lifecycle.

• Enhance Lead Conversion: Achieve an additional +15% rise in the conversion rate of nurtured leads.

• Broaden Upsell Pipeline: Create $500k of qualified upsell deal pipeline for the Customer Success team.

• Ensure Customer Retention: Decrease the number of unresponsive clients during renewal by 30% while maintaining or surpassing global benchmarks (42% Open Rate and 5% CTR).

• Advanced Lifecycle Segmentation: Develop and implement clear persona segmentation logic in HubSpot that encompasses both pre-customer and post-customer journey phases, including Next Best Action mapping.

• Establish Scalable Experimentation: Thoroughly document and implement a "test-optimize-deploy" framework as the standard operating procedure for the team, supported by trackable dashboards and performance metrics.

⛳️ Requirements

• A minimum of 3 to 7 years of experience as a CRM or Lifecycle Specialist, in a role focused on conversion, retention, or engagement targets, with proven cross-functional and customer-facing collaboration skills.

• Extensive, Hands-on HubSpot Experience: 1–2 years of dedicated, daily experience independently creating automated workflows, segmenting lists, managing sequences, and configuring custom properties (Salesforce-only experience is a disadvantage).

• Practical AI Optimization: Proven experience in leveraging AI tools (e.g., Claude, ChatGPT) to enhance efficiency—such as producing high-volume copy variations or targeted messaging variations across various segments.

• Focus on Outcomes over Output: A solid history of evaluating campaign success using concrete metrics (Open Rates, CTRs, revenue pipeline, CVR) rather than merely creative output.

• Resilience in a Fast-Paced Startup Environment: Previous experience working in a dynamic tech startup or entrepreneurial setting where processes are not always thoroughly documented.

• Industry Knowledge: Experience in B2B SaaS, fintech, professional services, subscription models, or e-commerce with a significant CRM focus.

• Familiarity with BigQuery/SQL, Tableau, or using AI for visual and video content creation is an advantage.

🏝️ Benefits

• Humility and kindness: We value humility as a key trait, fostering a culture that encourages lightheartedness and laughter. Kindness is equally important, as we strive to create and maintain a diverse and inclusive environment.

• Flexibility: You will have the option to work from home. If you need to start early or late to accommodate family or personal needs, we are supportive, as long as you complete your work and communicate proactively. Additionally, you can work fully remote from anywhere in the world for one month each year.

• Financial benefits: We offer competitive market salaries along with generous paid time off and holiday schedules. Some employees are eligible for our employee share ownership plan, allowing them to benefit from our impressive growth trajectory as we aim for a listing on a major stock exchange in the Asia Pacific region.

• Personal growth: At Sleek, you will be given significant responsibility and autonomy. We operate at a fast pace, so you'll be making decisions, experiencing challenges, and learning continuously. We also provide a variety of internal and external training programs, and we are leading the way in utilizing AI in our industry, developing a regional center of AI excellence. Our goal is for you to leave Sleek as a more well-rounded individual and professional.

• Sleek is proudly a certified B Corp. Since our inception in 2017, we have been dedicated to establishing Sleek as a positive force in the world. Within just over five years, we have joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G, who are committed to building an inclusive, equitable, and regenerative economy.