Lead UA – Incentivized Growth, Offerwalls, Rewarded Networks

This is a fully remote position, open to applicants in Finland.

📋 Description

• This position is fully remote.

• You will be responsible for the profitable scaling of offerwalls and rewarded networks from start to finish: managing the partner portfolio, executing campaigns, ensuring quality control, and measuring outcomes.

• Conduct a rapid, analytical process—analyzing funnels and reward placements, monitoring quality, and making decisions on scaling versus cutting based on leading indicators and reliable data.

• Begin with one newly launched title and expand to additional releases later in the year.

• Utilize Singular as your primary operational tool: handling integrations/configuration, partner setup, event mapping, attribution windows, and postbacks.

• Independently address tracking issues (including partner-side validation, missing events, and mismatched counts) to ensure decisions are made using trustworthy data.

• Develop and maintain dashboards along with a reporting schedule (we have some internal tools, but you will oversee the entire UA measurement process).

• Collaborate closely with the product team to enhance offerwall performance: optimizing milestone pacing, early progression, economy tuning, and event design for CPE funnels.

• Transform insights from partner data into tangible product tests.

• Assist in establishing repeatable UA processes and a "numbers-first" operational framework for the studio.

⛳️ Requirements

• Demonstrated, hands-on experience in managing incentivized UA on offerwalls/rewarded networks.

• Strong analytical skills using Sheets/Excel (including pivots, lookups, handling complex exports, and conducting sanity checks).

• Ability to independently manage an MMP (Singular): including integrations, event mapping, postbacks, attribution settings, and troubleshooting.

• Comfortable working in a small team with a high degree of autonomy and direct collaboration with founders (remote-first environment).

• Proficient in English.

• SQL knowledge for self-service analysis (e.g., using Metabase) is a plus.

• Experience in designing event schemas and milestone funnels specifically tailored for offerwall limitations.

• Extensive experience in fraud and quality operations for incentivized traffic.

• Familiarity with traditional UA channels (such as Google/TikTok) is advantageous, though expertise in incentivized methods takes precedence.

🏝️ Benefits

• Fully remote job.