Lead Strategy Manager

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Evaluate agency and lead performance to uncover trends, opportunities, and areas for improvement.

• Leverage data and performance insights to facilitate agency growth and inform business decisions.

• Track lead volume, quality, conversion rates, costs, and other pertinent performance indicators.

• Collaborate closely with agents and agency teams to comprehend challenges, pinpoint opportunities, and enhance lead performance and agent satisfaction.

• Liaise with external vendors to assess lead performance, address issues, and uncover optimization opportunities.

• Join forces with Marketing, Regional Staff, District and Regional Managers, and leadership to ensure alignment on agency growth priorities and initiatives.

• Manage projects involving agencies, vendors, and internal stakeholders.

• Assess lead-source and vendor performance and offer recommendations for enhancement.

• Assist in lead routing and distribution strategies to optimize lead allocation and agency performance.

• Create and present reports, analyses, and recommendations to stakeholders.

• Discover opportunities to boost productivity, lead conversion, and overall marketplace performance.

• Convert data and analysis into clear, actionable business recommendations.

• Promote continuous improvement initiatives aimed at agency growth and marketplace effectiveness.

⛳️ Requirements

• High school diploma or equivalent is mandatory.

• A Bachelor’s degree in finance, marketing, or business is preferred, or an equivalent combination of education and experience.

• A minimum of five years of experience in insurance and marketing is required, ideally with a focus on field distribution or sales.

• Previous experience in finance, including invoice review, processing, and validation (A/P, Accounting, or Auditing/QA) is preferred.

• Experience in vendor management and relationship building, including strong communication skills and the ability to negotiate contracts and services, is essential.

• Familiarity with P&C, Life, Health, Mortgage, Financial Services, or other lead-driven industries is required.

• Experience in programmatic media buying, digital advertising, DSPs, or AdTech is advantageous.

• Knowledge of lead marketplace or performance marketing platforms is desirable.

• Experience in vendor performance management and optimization is preferred.

• Valid legal authorization to work in Mexico at the time of hire is necessary.

• No concurrent employment, professional activities, or paid work for other entities is permitted during employment.

🏝️ Benefits

• Comprehensive benefits package.

• Opportunities for career development and training.

• Flexible work arrangements.

• A dynamic and inclusive workplace culture within a globally recognized organization.

• Private Health Insurance.

• Pension Plan.

• Paid Time Off.

• Training & Development.