Lead - SEO

This is a fully remote position, open to applicants in India.

📋 Description

• Implement and contribute to the comprehensive SEO and AEO/GEO strategy that aligns with the company's OKRs.

• Develop and execute plans for organic growth across traditional search engines and AI-driven answer platforms.

• Identify and prioritize high-intent opportunities throughout the marketing funnel, from TOFU to BOFU.

• Assist in positioning the brand as a reliable source for AI-generated responses.

• Lead research on keywords, topics, and entities with a focus on intent mapping.

• Determine the content to be created, its purpose, and how it contributes to business impact.

• Collaborate closely with content writers to integrate SEO, UX, and clarity from the beginning.

• Implement UX principles to enhance content structure, tone, layout, and usability.

• Optimize content primarily for users while ensuring it remains friendly for search engines and AI.

• Monitor and analyze performance using tools such as Google Search Console, GA4, Semrush/Ahrefs, and other relevant SEO tools.

• Work collaboratively with Product, Engineering, and Design teams to advance SEO initiatives.

• Report the business impact of SEO efforts directly to leadership and brainstorm growth strategies.

• Offer guidance and mentorship to junior SEO or content team members as necessary.

⛳️ Requirements

• Over 6 years of practical and strategic SEO experience, ideally within the SaaS or B2B sectors.

• Proven experience in contributing to or leading the execution of SEO strategies with measurable outcomes.

• Strong understanding of AI search, AEO/GEO, and LLM-driven content discovery.

• Extensive expertise in keyword research, intent mapping, and content strategy development.

• Solid foundational knowledge of technical SEO, including indexing, crawlability, JavaScript SEO, and site architecture.

• Experience in cross-team collaboration; mentoring junior team members is a plus.

• Highly proficient in using GSC, GA4, Semrush/Ahrefs, and other SEO diagnostic tools.

• A clear, structured, and analytical thinker with excellent prioritization abilities.

• Experience with programmatic SEO or managing large-scale content systems.

• Familiarity with conversion rate optimization (CRO) and related experimentation.

• Experience in supporting SEO initiatives across various markets or regions.

🏝️ Benefits

• Medical Insurance: Comprehensive INR 5,00,000 coverage for the employee, spouse, up to 2 dependent children, and parents or parents-in-law.

• Statutory Benefits: Gratuity according to the Payment of Gratuity Act, 1972.

• Paid Time Off: 25 days of paid leave annually (Annual & Sick Leave) along with gazetted public holidays and special life-event leaves.

• Remote-First work environment that enables our team to work from home.

• Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, and wellbeing to ensure a remarkable remote work experience.