Lead Product Marketing Manager, Growth & Lifecycle

📋 Description

• Take full responsibility for the entire funnel — from signup to activation, trial, paid subscriptions, and retention. Develop the model and conduct experiments.

• Manage the transition from trial to paid subscriptions — craft the trial experience, the moment of upgrade, and the pricing copy that converts active trials into paying hosts.

• Oversee the complete lifecycle program — including onboarding sequences, in-product messaging, winback strategies for paused trials, and expansion efforts for hosts adding properties.

• Enhance positioning as the product develops — Hosto is pioneering a new category. Your role is to discover the language that resonates with hosts, clearly conveying value within five seconds, and standing out against numerous competitors.

• Take charge of the landing page and ensure message-to-market fit — the landing page serves as the conversion engine. Experiment with headlines, proof points, social validation, and layout.

• Create the activation moment — design the experience where a new host first recognizes the value of Hosto.

⛳️ Requirements

• A minimum of 6 years in product marketing, with at least 2 years managing self-serve B2C or low-ACV B2B SaaS funnels.

• Proven ability to influence an activation or trial-conversion metric — and demonstrate the before-and-after impact on a real funnel.

• Strong understanding of lifecycle marketing — you have led an onboarding sequence, a winback program, and established an in-product messaging framework.

• Knowledgeable about which tools, triggers, and lines have influenced specific metrics.

• Exceptional copywriting skills — you are capable of writing the landing page, emails, and in-app messages yourself.

• Strong quantitative skills — capable of developing funnel models, conducting cohort analysis, and measuring segment-level retention.

• Native or near-native English proficiency — every word is tailored for a US-based solo Airbnb host.

🏝️ Benefits

• Fully remote work environment — operate from anywhere with premium tools and a software stipend.

• Competitive salary with milestone-related bonuses — a base salary plus additional compensation linked to the lifecycle and growth metrics you will manage.

• Significant equity stake — as the first Product Marketing Manager in the company, you will have ownership of the funnel that drives the broader business.

• Complete ownership of the funnel — no committees or review layers. The landing page, emails, and in-app messages are yours to deploy.