Lead Product Marketing Manager

This is a fully remote position, open to applicants in California, +16 more states.

📋 Description

• Expertise in the domain: extensive knowledge of the adtech ecosystem, encompassing programmatic buying, DSP mechanics, measurement, and the overall performance marketing landscape.

• Define and take ownership of Liftoff’s product positioning and messaging framework throughout the advertising product portfolio.

• Develop and execute product marketing campaigns that showcase Liftoff’s cutting-edge ad tech innovations.

• Manage the sales enablement process comprehensively for our advertising product, including messaging briefs, pitch decks, one-pagers, and more.

• Collaborate with Marketing to incorporate product elements into marketing strategies (including narratives for content and events), ensuring consistency and quality across campaigns, channels, and regions.

• Work alongside Growth managers on go-to-market strategies and execution for new products and features, from positioning and messaging to cross-functional coordination, launch timing, and post-launch performance tracking.

• Lead market intelligence initiatives, consolidating competitor product positioning and industry trends into actionable strategic recommendations to enhance our external narratives.

• Foster strong relationships with key stakeholders on both commercial and technical fronts; manage a schedule that enables engagement with employees from all three major regions - North & South America, Europe, and Asia.

• Convert complex technical products and features into engaging, differentiated messaging, producing high-quality materials across the complete content spectrum, including emails, blogs, case studies, landing pages, one-sheeters, and sales enablement resources.

• Utilize an analytical and data-driven approach to product marketing activities.

⛳️ Requirements

• Over 10 years of hands-on product marketing experience within the ad tech industry, with a preference for mobile ad tech.

• Demonstrated success in building, driving, and assessing product marketing campaigns across various channels and regions.

• A diverse portfolio of product marketing work that showcases both strategic insight and executional excellence.

• Outstanding copywriting and storytelling abilities, with strong editorial judgment and the capacity to establish quality standards for others.

• Superior project management skills, capable of leading multiple high-complexity initiatives simultaneously in a fast-paced environment.

• Operates independently at a senior individual contributor level, managing a workstream from brief to measurement without needing oversight.

• Comfortable integrating AI tools into daily workflows, treating them as essential rather than as novelties.

• Experience with WordPress and Hubspot, or similar platforms.

🏝️ Benefits

• Competitive salary, health benefits, and additional perks to support your overall well-being.