Lead Product Marketer, Marketplace – Builder Products

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive the go-to-market strategy and launch execution for Agent CLI, AI Connectors, general builder products, and important integrations.

• Create and communicate messages tailored to HubSpot’s general builder persona.

• Discover and test various market entry methods to enhance awareness and adoption among both general and AI-assisted builders.

• Produce launch materials, enablement resources, campaign messaging, FAQs, and customer-facing content.

• Evaluate market trends, competitive landscape, customer feedback, and usage statistics to refine strategies and boost adoption.

• Assist in builder-focused events, quarterly builder gatherings, product showcases, and biannual Spotlights.

• Formulate positioning, messaging, and launch strategies for new builder products.

• Collaborate with Product Marketing colleagues to ensure consistent messaging across AI connectors, agents, and ecosystem experiences.

• Assess product adoption, collect customer insights, and enhance messaging to accelerate ecosystem growth and API monetization.

• Work alongside Agent Builder PMM on messaging for HubSpot, Custom, and External Agents.

• Team up with Product, Marketing, Engineering, Legal, and product leadership.

⛳️ Requirements

• Strong ownership mentality and the capability to work independently in dynamic, fast-paced environments.

• Proven experience in leading product marketing strategies and launches for SaaS or platform products.

• Demonstrated ability to create positioning and messaging for new or developing product categories.

• Skilled at simplifying complex technical concepts for business audiences.

• Background in constructing go-to-market strategies that promote product adoption and foster customer engagement.

• Exceptional written and verbal communication abilities.

• Strong executive storytelling skills and the ability to persuade senior leaders.

• Capability to blend strategic thinking with hands-on execution in a rapidly changing environment.

• Experience utilizing AI tools and workflows to enhance efficiency, speed up execution, and scale marketing operations.

• Nice-to-have: familiarity with AI-driven productivity or automation tools.

• Nice-to-have: experience in marketing products aimed at builders or both technical and non-technical audiences.

• Nice-to-have: background in supporting monetization, marketplaces, or ecosystem growth efforts.

• Nice-to-have: experience with developer platforms, APIs, AI products, or ecosystem strategies.

🏝️ Benefits

• Annual cash compensation range of $144,000–$216,000 USD.

• Some positions may qualify for HubSpot’s equity plan and receive restricted stock units (RSUs).

• Eligible roles might earn on-target commission.

• Eligible roles may receive annual bonus opportunities.

• Certain positions might qualify for overtime compensation.

• HubSpot offers benefits and perks designed to help employees grow better.

• Flexible work arrangements focused on connection.

• In-person Product Group Summit and other events for the wider Product team.