Lead Product Development Manager – Retention Strategy

This is a fully remote position, open to applicants in California.

📋 Description

• Assist in the management of the customer lifecycle strategy from onboarding and initial engagement through to renewal, contract expiration, and recovery efforts.

• Collaborate with the Marketing team on retention initiatives, offer development, customer communications, and assessing market performance.

• Work alongside Sales and Customer Care leadership on sales strategies, recovery methods, and positioning of offers.

• Create business cases for retention strategies and offers, outlining assumptions, anticipated impacts, risks, and trade-offs.

• Utilize financial and business knowledge to assess customer value, offer economics, and revenue implications.

• Collaborate with Finance, Product, Operations, Customer Care, and Business Analytics to implement retention strategies.

• Recognize lifecycle trends, risks, and opportunities, and deliver actionable insights.

⛳️ Requirements

• Experience in or closely collaborating with a marketing department, preferably in retention, lifecycle management, CRM, or customer marketing.

• Strong comprehension of customer lifecycle management and factors influencing churn.

• Capability to convert customer insights into messaging, offers, and tactical strategies.

• Proficiency in working with data and performance analytics to guide recommendations and evaluate outcomes.

• Financial literacy and experience in developing business cases to back offers, campaigns, or strategic choices.

• A background check may be necessary due to regular access to confidential customer information.

• Must reside in the United States, excluding Alaska.

🏝️ Benefits

• Competitive compensation in the market.

• Base salary range determined by US labor market zone.

• Bonus and benefits included within the total compensation package.

• Background check considerations adhere to local regulations and state laws.