Lead Product Development Manager – Acquisition Strategy

This is a fully remote position, open to applicants in California.

📋 Description

• Develop and implement the acquisition strategy for DIRECTV FOR BUSINESS across various verticals, channels, and customer segments.

• Identify and prioritize growth opportunities.

• Collaborate with Marketing, Sales, and Product teams to create acquisition offers, pricing strategies, and go-to-market plans.

• Assess strategies for dealer, direct sales, digital, and strategic partner channels.

• Provide recommendations on where to invest, scale, or make adjustments.

• Oversee the customer lifecycle from an acquisition perspective.

• Coordinate targeting, onboarding, and early-tenure experiences with cross-functional teams.

• Keep track of competitive landscapes and market trends.

• Build business cases for initiatives, offers, partnerships, and strategic opportunities.

• Analyze revenue potential, profitability, unit economics, ROI, costs, risks, and trade-offs.

• Establish success metrics and KPIs for acquisitions.

• Monitor and evaluate performance to fine-tune strategies and guide investments.

⛳️ Requirements

• Proven experience in acquisition strategy, growth strategy, product marketing, or go-to-market planning, preferably in B2B, media, or subscription sectors.

• Experience collaborating with, or within, a marketing organization.

• Familiarity with campaign planning, offer development, customer targeting, and marketing performance metrics.

• Strong financial expertise.

• Experience in creating business cases, financial models, forecasts, or investment analyses.

• Ability to convert market and customer insights into effective acquisition strategies.

• Skill in working cross-functionally and influencing decision-making across various teams.

• Excellent problem-solving abilities.

• Comfortable operating in dynamic and ambiguous business environments.

• Background check may be required due to routine access to proprietary customer information.

• Must reside in the United States, excluding Alaska.

🏝️ Benefits

• Competitive compensation aligned with market standards.

• Base salary is determined by work location, job-related skills, experience, and relevant education or training.

• Bonus opportunities available.

• Comprehensive benefits package.

• Total compensation package includes various elements.

• Flexible remote work arrangement.