Lead Product Designer, Growth – Upper Funnel

This is a fully remote position, open to applicants in Canada, +1 more state.

📋 Description

• Define user-centered discovery, activation, and monetization experiences throughout product journeys, upgrade flows, pricing surfaces, and lifecycle touchpoints.

• Deliver UX, visual design, and vibe-coded prototypes from concept to production.

• Analyze funnel metrics, experiment outcomes, and behavioral signals to guide design choices.

• Design and oversee acquisition, activation, and expansion funnel experiments from hypothesis formulation to results presentation.

• Establish scalable growth patterns within Mural's design system.

• Collaborate with engineers to ensure precise and high-quality implementation.

• Directly supervise one to three growth designers through one-on-ones, goal setting, feedback, and career development support.

• Balance hands-on individual design contributions with leadership responsibilities.

• Mentor designers on hierarchy, motivation, friction, and funnel thinking.

• Facilitate workshops focusing on pricing, packaging, onboarding, and upgrade opportunities.

• Work alongside product teams, research, and data science on metrics, hypotheses, and outcomes.

• Advocate for user trust while enhancing conversion rates and growth quality.

• Share growth design methodologies with colleagues through critique and collaboration.

• Contribute to design excellence at the intersection of growth and monetization with core product experiences.

⛳️ Requirements

• 5+ years of product design experience with complex applications, preferably in PLG, SaaS, or self-service products.

• 8+ years of product design experience, ideally in SaaS, productivity tools, collaboration software, or environments focused on product-led growth.

• Proven track record of leading design initiatives focused on growth, monetization, or conversion.

• Experience in designing in-product discovery, onboarding, sign-up, or activation processes.

• Background in fast-paced, experiment-driven settings.

• Exceptional skills in visual and interaction design, encompassing spacing, motion, hierarchy, and clarity.

• Ability to design within systems and comprehend how decisions influence various surfaces and journeys.

• Experience in interpreting behavioral insights, experiment data, and funnel metrics alongside product and data teams.

• Experience in mentoring or leading other designers.

• Strong communication skills.

• Demonstrated curiosity, proactive problem-solving abilities, exploration of edge cases, and the capacity to foresee constraints.

• Empathy for first-time users and awareness of trust, motivation, and cognitive load.

• Comfort in creating patterns and playbooks as needed.

• Experience with pricing architecture, packaging strategies, or monetization model design is a plus.

• Familiarity with AI-assisted tools and vibe coding is advantageous.

• Experience with experimentation frameworks or causal inference is a plus.

• Required to provide an online design portfolio link.

• Must be legally authorized to work in the country of residence.

🏝️ Benefits

• Compensation is determined based on location, level, job-related knowledge, skills, and experience.

• Reasonable accommodations are provided for individuals with disabilities throughout the application/interview process and during employment.

• Equal employment opportunities are offered without regard to protected characteristics.