Lead Marketer, Independent Agent – Partnerships

📋 Description

• Oversee the formulation and implementation of comprehensive marketing campaigns that cater to both Independent Agents and strategic partners.

• Propel agent acquisition and retention initiatives through well-coordinated, multi-channel programs.

• Work in conjunction with the Partnerships team to enhance co-marketing efforts with OEMs and other collaborators.

• Develop and refine audience strategies, messaging, and campaign journeys throughout the marketing funnel.

• Ensure alignment of marketing activities across internal teams to maintain consistency and amplify impact.

• Oversee external vendors, platforms, and partner relationships to execute effective programs.

• Convert performance insights into actionable strategies to enhance campaign effectiveness.

• Present results, insights, and strategic recommendations to stakeholders and leadership.

⛳️ Requirements

• Extensive experience in B2B and channel marketing, particularly within agent or partner ecosystems.

• Proficient in creating and executing integrated marketing strategies across diverse audiences and channels.

• Possess an analytical mindset focused on utilizing data to guide decisions and enhance performance.

• Background in supporting partnerships, co-marketing initiatives, or go-to-market collaborations with external partners (OEM experience is advantageous).

• Strong expertise in email marketing, covering campaign strategy, segmentation, testing, and lifecycle optimization.

• Familiarity with additional marketing channels such as direct mail, social media platforms, digital marketing, and experiential marketing is a plus.

• Experience in the insurance or Independent Agent channel is a bonus, along with the ability to quickly understand agent requirements and decision-making factors.

• Exceptional communication and collaboration abilities, particularly in cross-functional teams and with external partners.

• A strong sense of ownership with the capability to balance strategic planning and execution.

• Robust project management skills, enabling the prioritization and management of multiple initiatives.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career growth.

• Flexible work arrangements to support work-life balance.

• Engaging company culture that values collaboration and innovation.