Lead Marketer – AI Usage Automation

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish the strategy for customer automation powered by AI, which includes identifying target customers, outreach triggers, communication objectives, and aligning with the customer journey.

• Create optimal customer experiences and determine the necessary data inputs.

• Convert the strategy into briefs for engineering and technical teams while suggesting enhancements to the architecture.

• Facilitate collaboration between technical and business stakeholders to outline requirements, set operational methodologies, connect teams, and address conflicting priorities.

• Draft and ensure the quality of email and in-app communications.

• Assess AI-generated prompt outputs for clarity, utility, accuracy, and alignment with customer outcomes.

• Take ownership of experiment design, encompassing hypotheses, treatment and control groups, measurement periods, and success metrics.

• Evaluate program performance and experiment findings to uncover insights and recommend enhancements.

• Construct executive narratives through presentation decks, quarterly business review materials, and briefings for senior leadership.

• Formulate repeatable methods, frameworks, and learnings to scale effective digital customer experiences.

⛳️ Requirements

• Demonstrated experience in developing and implementing digital usage communications through email automation and in-product messaging.

• Profound understanding of digital customer journeys, audience engagement, experimentation, and optimization.

• Experience leveraging data and performance insights to inform marketing decisions and enhance results.

• Proven ability to collaborate across various functions to transition complex initiatives from strategy to execution.

• Capability to work independently amidst uncertainty, prioritize efficiently, and convert vague opportunities into actionable plans.

• Excellent communication skills with both technical and non-technical stakeholders.

• Experience in designing AI-driven, highly personalized customer experiences.

• Background in evaluating AI-generated content or prompt outputs for customer-facing applications.

• Familiarity with developing conversational AI, avatars, and chatbot experiences (preferred).

• Experience collaborating on the architecture or technical design of scalable digital customer journeys (preferred).

🏝️ Benefits

• Cash compensation may include a base salary, on-target commission for eligible positions, and annual bonus targets for qualifying roles.

• Certain positions may have the opportunity to participate in HubSpot’s equity plan and receive restricted stock units (RSUs).

• Some roles might be eligible for overtime compensation.

• A variety of benefits and perks designed to help employees grow better.

• Flexible work arrangements coupled with connection-focused in-person events.

• Support for accommodations related to travel limitations or other circumstances.

• Assistance or accommodations for disabilities during the hiring process.