Lead Marketer, AI Usage Automation

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Establish the strategy for AI-driven customer automation, identifying target customers, outreach triggers, communication objectives, and aligning with the customer journey.

• Craft customer experiences and specify necessary data inputs; translate the strategy into engineering briefs while suggesting architectural enhancements.

• Coordinate technical and business stakeholders, set up collaborative workflows, connect teams, and address conflicting priorities.

• Compose and ensure the quality of email and in-app communications.

• Evaluate AI-generated prompt outputs for clarity, usefulness, accuracy, and alignment with customer goals.

• Design experiments that include hypotheses, treatment and control groups, measurement windows, and criteria for success.

• Analyze program performance and experiment findings; provide recommendations for improvements and future strategies.

• Develop executive narratives through presentation decks, quarterly business review materials, and briefings for senior leadership.

• Create scalable approaches, frameworks, and insights to enhance digital customer experiences.

• Convey strategy, performance metrics, and recommendations to senior executives.

⛳️ Requirements

• Demonstrated experience in developing and implementing digital usage communications across email automation and in-product messaging.

• Extensive knowledge of digital customer journeys, audience engagement, experimentation, and optimization techniques.

• Proven ability to leverage data and performance insights for informed marketing decisions and improved outcomes.

• Experience collaborating across various functions to advance complex initiatives from strategy to execution.

• Capability to navigate ambiguity independently, prioritize effectively, and transform vague opportunities into actionable plans.

• Excellent communication skills with both technical and non-technical stakeholders.

• Experience in designing AI-driven, highly personalized customer experiences.

• Proven track record in assessing AI-generated content or prompt outputs for customer-facing applications.

• Familiarity with creating conversational AI, avatars, and chatbot experiences (preferred).

• Experience collaborating on the architecture or technical design of scalable digital customer journeys (preferred).

🏝️ Benefits

• Flexible work arrangements, offering options for remote work or office presence.

• In-person onboarding for members of the Engineering team.

• Opportunities for in-person gatherings at the Product Group Summit and other events for the larger Product team.

• Alternative arrangements available for travel restrictions or other considerations.

• Disability accommodations and support provided.

• AI-assisted screening or evaluation with human decision-making in hiring processes.