Lead Marketer, AI Usage Automation

This is a fully remote position, open to applicants in Ireland.

📋 Description

• Develop the strategy for automation driven by AI for customer interactions, detailing target customers, outreach signals, communication objectives, and alignment with the customer journey.

• Create customer experiences and data inputs; convert strategy into engineering specifications and suggest enhancements to architecture.

• Coordinate between technical and business stakeholders, establish collaborative workflows, connect teams, and address competing priorities.

• Compose and ensure the quality of email and in-app communications; assess AI-generated prompt outputs.

• Take ownership of experiment design, which includes formulating hypotheses, identifying treatment and control groups, setting measurement windows, and defining success criteria.

• Evaluate program performance and experiment outcomes; uncover insights and propose enhancements.

• Create executive narratives through readout presentations, quarterly business review materials, and briefings for senior leadership.

• Formulate repeatable methods, frameworks, and learnings to expand digital customer experiences.

⛳️ Requirements

• Demonstrated experience in crafting and implementing digital communication strategies across email automation and in-product messaging.

• In-depth understanding of digital customer journeys, audience engagement, experimentation, and optimization techniques.

• Proven track record of leveraging data and performance insights to inform marketing decisions and enhance outcomes.

• Experience collaborating across various functions to drive complex initiatives from planning through execution.

• Capability to navigate ambiguity independently, prioritize effectively, and transform vague opportunities into actionable strategies.

• Excellent communication skills for engaging with both technical and non-technical stakeholders.

• Background in designing AI-driven, highly personalized customer experiences.

• Experience in assessing AI-generated content or prompt outputs for customer-facing applications.

• Familiarity with creating conversational AI, avatars, and chatbot functionalities (preferred).

• Experience collaborating on the architecture or technical design of scalable digital customer journeys (preferred).

🏝️ Benefits

• Cash compensation may include annual bonus potential for eligible positions.

• Certain roles may qualify for participation in HubSpot’s equity plan, receiving restricted stock units (RSUs).

• HubSpot offers a range of benefits and perks aimed at helping employees grow personally and professionally.

• Flexible working arrangements are available.

• In-person onboarding and team/product gatherings, with accommodations provided for travel constraints.

• Disability accommodations and support are available throughout the hiring process.