Lead Manager, Brand Campaigns

This is a fully remote position, open to applicants in Arizona.

📋 Description

• Assist in the development of campaign strategies and implement activation components for national drive periods of MAW.

• Collaborate with diverse stakeholders throughout the organization to ensure alignment on business objectives, revenue targets, required assets, celebrity/influencer requests, prioritization, and other pertinent campaign necessities.

• Integrate campaign priorities with stakeholder objectives and requirements to generate alignment documents and creative brief suggestions for the Director of Campaigns.

• Convert campaign goals and direction into actionable social media, earned media, and entertainment marketing activation strategy recommendations while supporting planning efforts.

• Partner with internal and external creative teams to create and deliver materials such as campaign storytelling content, paid/in-kind advertising, and public service announcements.

• Coordinate with Corporate Alliances regarding partner deliverables across MAW-owned channels, ensuring effective communication with the relevant channel owners.

• Address and propose solutions for conflicts in campaign prioritization, escalating issues when necessary for resolution.

• Work alongside project management, creative services, and communications teams to ensure key deadlines are met and to refine and enhance the planning and development process.

• Conduct regular campaign evaluations with stakeholders to gauge effectiveness and optimize campaign resources and assets.

• Gather performance metrics, revenue outcomes, anecdotal insights, etc., to facilitate a comprehensive and actionable evaluation and reporting process, including post-campaign debriefs or PSA performance tracking.

• Oversee the collection and incorporation of chapter feedback regarding campaign resources and assets.

• Collaborate with and support the Director in budgeting, billing, RFPs, and agency/vendor management.

• Perform additional job-related responsibilities as assigned.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Communication, or a related field is required.

• A minimum of 5 years of relevant experience in marketing, communications, or public relations (nonprofit, corporate, or agency), or an equivalent combination of education and experience.

• At least 3 years of marketing experience in a nonprofit environment, or equivalent experience managing a nonprofit partnership within a brand/agency context is preferred.

• Proven experience leading cross-functional teams to successfully execute projects.

• Comfortable working in a fast-paced, constantly changing, and dynamic environment.

• Proficient computer skills are essential, particularly in Microsoft Office applications.

• Experience in partnership marketing is a plus.

🏝️ Benefits

• Comprehensive benefits package available from day one: Medical, Vision*, Dental*, and Wellness.

• Competitive salary with potential for annual incentives.

• Options for Health Savings Accounts and Flexible Spending Accounts.

• Fully funded Health Reimbursement Account provided by Make-A-Wish America.

• Short-Term Disability*, Long-Term Disability*, and Life Insurance coverage.

• Additional insurance options: Accident, Critical Illness, Hospital Indemnity, and Pet Insurance through Figo.

• 401(k) Retirement Savings Plan with a 5% match after one year of service.

• Eligibility for student loan forgiveness through the Public Service Loan Forgiveness Program.

• New hires will receive a laptop, 24” monitor, and a docking station/adaptor.

• Generous PTO starting at 15 days, with increased time off for senior roles.

• 10 Sick Days offered.

• 11 Paid Holidays each year.

• 2 Volunteer Days granted after one year of service.

• 2 Personal Days accrued annually.

• Parental Leave available.

• Employee Awards and Recognition Programs.

• Opportunities for Individual and Leadership Development.

• Discounts and special offers for theme parks, events, hotels, concerts, and movie tickets.