Lead Generation Specialist – B2B Inside Sales

This is a fully remote position, open to applicants in Texas.

📋 Description

• Generate qualified leads for training opportunities through outbound initiatives (email, LinkedIn, cold calling, etc.)

• Guide leads through the sales pipeline leading to successful enrollment in training courses

• Identify qualified opportunities based on established criteria (budget, authority, need, timeline)

• Maintain and update the CRM system (e.g., Salesforce) in accordance with company standards

• Assist with research, script development, and execution of year-long campaigns aimed at generating new leads for training services

• Monitor, analyze, and report on lead generation performance metrics on a weekly basis

• Conduct weekly call and email outreach while ensuring high lead quality to meet KPIs

• Implement A/B testing on messaging and outreach strategies to enhance conversion rates

• Research and identify target accounts, industries, and key decision-makers

• Aid in developing and refining ideal customer profiles (ICPs) and buyer personas

• Engage in cross-functional team meetings and sales meetings to promote collaboration

• Act as a primary and secondary point of contact for customers in partnership with the Training Operations Team.

• Continuously enhance knowledge of Shermco’s training service offerings to create compelling value proposition messaging.

⛳️ Requirements

• Bachelor's degree in marketing, business, engineering, or related fields is preferred

• 2+ years of relevant experience in inside sales, sales development, or lead generation

• 2+ years of experience in selling training courses or related fields is highly desirable

• Comfortable reaching out to prospects via phone calls, emails, or other channels, following the scheduled outreach plan

• Experience with CRM tools - e.g., Salesforce, HubSpot (Preferred)

• Familiarity with outbound prospecting tools - e.g., LinkedIn Sales Navigator, ZoomInfo, Industrial Info Resources, ConstructConnect (Preferred)

• Proven history of meeting or surpassing sales targets

• Excellent communication and interpersonal skills

• Ability to work autonomously as well as collaboratively within a team

• Strong organizational skills and meticulous attention to detail

• Capacity to handle rejection while maintaining a positive outlook

• Intermediate proficiency in Microsoft applications, including Excel, Word, and PowerPoint.

🏝️ Benefits

• Must pass a pre-employment drug test and periodic, unannounced random drug tests.

• Must pass a pre-employment criminal background check.

• All offers are contingent upon satisfactory results from a background check and drug and alcohol screening.