Lead Generation Specialist – B2B Inside Sales

📋 Description

• Generate qualified leads for training opportunities through outbound campaigns (such as email, LinkedIn, cold calling, etc.).

• Guide leads through the sales pipeline until successful training course enrollment.

• Identify qualified opportunities based on established criteria (budget, authority, need, timeline).

• Maintain and update the CRM system (e.g., Salesforce) in accordance with company guidelines.

• Assist in research, script development, and execution of year-long scheduled campaigns designed to attract new leads for training services.

• Monitor, analyze, and report on lead generation performance metrics on a weekly basis.

• Perform weekly outreach through calls and emails while ensuring high lead quality to meet KPIs.

• Conduct A/B testing on messaging and outreach techniques to enhance conversion rates.

• Research and identify target accounts, industries, and key decision-makers.

• Aid in creating and refining ideal customer profiles (ICPs) and buyer personas.

• Engage in cross-functional team meetings and sales meetings to promote team collaboration.

• Act as both primary and secondary points of contact for customers in conjunction with the Training Operations Team.

• Continuously expand knowledge of Shermco’s training service offerings to develop effective value proposition messaging.

⛳️ Requirements

• Bachelor's degree in marketing, business, engineering, or related fields is preferred.

• Over 2 years of relevant experience in inside sales, sales development, or lead generation.

• More than 2 years of experience selling training courses or related services is highly desirable.

• Comfortable reaching out to prospects through calls, emails, or other channels, while following the planned outreach schedule.

• Experience with CRM tools, such as Salesforce or HubSpot (Preferred).

• Familiarity with outbound prospecting tools, including LinkedIn Sales Navigator, ZoomInfo, Industrial Info Resources, and ConstructConnect (Preferred).

• Proven history of meeting or surpassing sales targets.

• Strong communication and interpersonal skills.

• Ability to work autonomously as well as collaboratively in a team environment.

• Excellent organizational skills and meticulous attention to detail.

• Capable of handling rejection while maintaining a positive outlook.

• Intermediate proficiency in Microsoft applications, including Excel, Word, and PowerPoint.

🏝️ Benefits

• Must successfully complete a pre-employment drug test and periodic, unannounced random drug tests.

• Must successfully complete a pre-employment criminal background check.

• All job offers are contingent upon acceptable results from a background check and drug and alcohol screening.