Lead Generation, Marketing Support Virtual Assistant

This is a fully remote position, open to applicants in United Arab Emirates (UAE).

📋 Description

• Conduct research to identify prospective B2B clients, companies, distributors, and business partners.

• Develop and sustain qualified prospect databases, including company, contact, location, role, and confirmed email information.

• Investigate target markets throughout Africa, the UAE, GCC, Vietnam, Thailand, and other Southeast Asian regions.

• Identify key personnel such as procurement managers, purchasing officers, operations managers, fleet managers, and business owners.

• Keep track of market trends, competitors, and potential business opportunities.

• Design and implement targeted B2B email marketing campaigns.

• Compose personalized introductory emails and follow-up messages.

• Oversee prospect email databases and schedule campaigns using email marketing tools.

• Monitor metrics such as delivery, open rates, click-through rates, replies, and inquiries.

• Engage with prospects and align qualified inquiries with management.

• Manage LinkedIn and other pertinent social media profiles.

• Craft and schedule content related to marine services, lubricant products, suppliers, facilities, packaging, projects, and business updates.

• Create basic graphics, promotional materials, and short-form videos.

• Investigate hashtags, industry topics, and trends; track engagement and inquiries.

• Support marketing strategy initiatives, including keyword research, competitor analysis, SEO, website content, landing pages, and calls to action.

• Collaborate with the Web Developer on website content and marketing objectives.

• Maintain marketing databases and compile weekly activity reports and monthly performance summaries.

• Collaborate with management regarding marketing materials, business information, approvals, and campaign needs.

• During website development, familiarize oneself with business segments, review materials, conduct preliminary research, prepare lead databases, draft content, and suggest tools.

• Recommend tools and subscriptions, detailing intended use, estimated costs, duration, and suitability of free versus paid options.

• Work concurrently with the Web Developer to assist in the website development phase.

• Initiate comprehensive lead generation, email marketing, and social media rollout following the completion of the website development phase.

⛳️ Requirements

• A minimum of 1–3 years of experience in B2B lead generation, digital marketing, email marketing, or marketing support.

• Previous experience in international B2B markets and business-to-business prospecting is highly desirable.

• Strong research capabilities and the skill to identify relevant companies and decision-makers.

• Excellent proficiency in written English and professional business communication skills.

• Experience in crafting personalized cold emails and B2B outreach campaigns.

• Familiarity with LinkedIn prospecting and social media management.

• Basic skills in graphic design and short-form video editing.

• Understanding of SEO fundamentals, keyword research, and website content optimization.

• Competence in organizing databases, tracking leads, and preparing reports.

• Ability to work independently, prioritize tasks, and achieve set targets.

• A proactive mindset, analytical skills, and a willingness to learn about various business sectors.

• Experience interacting with international clients, particularly in the UAE, GCC, Africa, or Southeast Asia, is advantageous.

• Must be available for scheduled meetings and regular progress updates during mutually agreed working hours.

• Confirm availability to work at least 20 hours per week initially.

• Submit an updated CV/resume, portfolio/work samples, a marketing and lead generation strategy proposal, a proposed 90-day action plan, and availability confirmation.

🏝️ Benefits

• The client will provide or purchase the necessary accounts and subscriptions.

• Opportunity to transition into a longer-term or full-time arrangement as the business grows.

• Flexibility to modify working hours and responsibilities based on business needs and performance.

• Initial part-time engagement with the possibility of a contract extension for another two months, pending mutual agreement and satisfactory performance.