Lead Generation Associate

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement, oversee, and enhance lead generation initiatives that provide high-quality leads to legal teams.

• Manage daily campaign operations and ensure performance data is accurate and up-to-date.

• Assist in testing strategies aimed at reducing cost-per-lead while increasing signed-case volume.

• Monitor lead volume in relation to targets, tracking Customer Acquisition Cost (CAC) and Cost Per Lead (CPL) by channel, provider, and DMA.

• Compile channel and DMA performance metrics for forecasting purposes.

• Execute budget modifications across providers as instructed.

• Liaise with affiliates, lead aggregators, and warm transfer providers.

• Facilitate onboarding and setup processes for new providers.

• Analyze test outcomes and present summarized insights.

• Supervise partner performance and escalate any issues of concern.

• Monitor lead-to-retainer conversion rates and pinpoint friction points within the intake funnel.

• Assist in setting up call tracking, managing routing changes, and conducting quality assurance.

• Maintain source tracking and attribution records in Litify, CallRail, GA4, and Sigma/BI tools.

• Construct and refresh weekly performance reports linked to signed clients.

• Evaluate lead quality, identify and report fraudulent or duplicate/non-qualified leads, and assist in partner return/credit requests.

• Ensure compliance with legal advertising regulations.

• Work collaboratively with paid media, affiliate partners, call centers, integrations, and intake operations.

⛳️ Requirements

• 1–3 years of experience in performance marketing, lead generation, digital marketing, or marketing operations.

• Proficient in Excel or Google Sheets (including pivot tables, lookups, and basic modeling).

• Familiarity with CRM systems and reporting dashboards.

• Excellent written communication skills for effective coordination with partners and internal teams.

• Highly analytical and detail-oriented.

• Organized, capable of managing multiple partners and tasks simultaneously.

• Inquisitive about the factors influencing performance metrics.

• Able to remain responsive and composed in a dynamic environment.

• Strong skills in spreadsheets and dashboards.

• Eager to learn and advance in the field of performance marketing.

🏝️ Benefits

• Year-end discretionary performance bonus.

• Benefits package.