Lead Generation and Growth Specialist

This is a fully remote position, open to applicants in Europe.

📋 Description

• Oversee and enhance lead generation efforts through LinkedIn, cold emailing, events, Google Ads, and new acquisition strategies.

• Manage targeting for LinkedIn companies and contacts, including outreach automation and campaign optimization.

• Facilitate initial communications with prospects and guide qualified contacts towards scheduling meetings.

• Develop and enrich prospect databases and craft segmented cold-email campaigns.

• Experiment with messaging and create multichannel sequences for LinkedIn and email outreach.

• Identify relevant event companies and participants, execute invitation campaigns, organize pre-event meetings, and manage post-event follow-ups.

• Administer and optimize Google Ads search campaigns, including keywords, landing pages, and conversions.

• Explore and evaluate new acquisition strategies, such as AI-assisted outreach, ChatGPT advertising, webinars, partnerships, industry databases, intent-based prospecting, and automation tools.

• Analyze the funnel from market awareness to decision-makers, including messaging, channels, conversations, meetings, and sales opportunities.

• Utilize findings to enhance the scalable lead-generation process.

⛳️ Requirements

• At least 2 years of practical experience in B2B lead generation, growth, or outbound sales development.

• Familiarity with a variety of tools including LinkedIn automation, cold-email software, Apollo or similar prospecting/data tools, HubSpot or equivalent CRM, and AI-assisted prospecting and personalization.

• Comfortable engaging directly with B2B prospects, including senior decision-makers.

• Exceptional proficiency in written English.

• Proficiency in German, French, Italian, or other European languages is a plus.

• Open to experienced students; practical experience is prioritized over formal qualifications.

🏝️ Benefits

• Work fully remotely from any location within Europe.

• Flexible options for full-time or part-time work.

• Significant autonomy and the freedom to innovate.

• Access to a modern technology stack and AI tools, including Apollo and HubSpot.

• Opportunity to influence the development of a scalable lead-generation engine.

• Professional and commercial growth within a rapidly expanding market.

• A results-driven culture that emphasizes meaningful conversations and sales opportunities.