Lead Email Developer

This is a fully remote position, open to applicants in Texas.

📋 Description

• Design, test, and implement email and SMS campaigns, which encompass HTML/CSS templates, Liquid personalization, dynamic content, triggered journeys, audience segmentation, and suppression rules.

• Oversee and guide a team of contractor developers by onboarding new contractors, prioritizing and assigning tasks, managing workload and turnaround times, and providing constructive feedback.

• Conduct reviews of contractor code and campaign builds prior to launch, serving as the final technical checkpoint to ensure correctness in rendering, logic, links, personalization, and readiness for deployment.

• Develop and enhance build standards, QA checklists, documentation, reusable templates, modular components, and scalable frameworks.

• Work collaboratively with teams from Data, Product, Analytics, Engineering, MarTech, Creative, Legal, and external vendors.

• Confirm data and technical dependencies while reducing risks associated with launches.

• Ensure compliance with email and SMS regulations, consent management protocols, deliverability best practices, and data governance standards.

• Act as the main escalation point for technical challenges and drive solutions for root causes.

• Collaborate with leadership on contractor resource allocation, skill requirements, capacity forecasting, and vendor performance evaluations.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, Information Systems, Computer Science, Communications, or a related field is preferred; equivalent hands-on experience will be considered.

• A minimum of 5 years of practical experience in creating email and SMS campaigns using marketing automation platforms such as Braze, Salesforce Marketing Cloud, Iterable, Responsys, Eloqua, HubSpot, or comparable systems.

• High-level technical proficiency with HTML, CSS, Liquid or similar scripting languages, dynamic content, reusable templates, and best practices for email rendering across various clients and devices.

• Strong understanding of campaign execution aspects, including segmentation, personalization, triggered journeys, suppression rules, subscription groups, link tracking, QA for rendering, and readiness for deployment.

• Familiarity with customer data frameworks, CRM/CDP environments, APIs, webhooks, event triggers, data feeds, consent fields, and preference management.

• Experience in leading, mentoring, or managing other developers, whether they are employees, contractors, or agency partners, which includes code reviews, task prioritization, and quality assurance.

• Demonstrated capability to troubleshoot technical issues in campaigns, identify root causes, document decisions, and effectively communicate risks to both technical and non-technical stakeholders.

• Proven track record of managing campaign throughput, production schedules, QA cycles, and balancing competing priorities in a dynamic environment.

• In-depth knowledge of email and SMS compliance and deliverability issues, including regulations like CAN-SPAM, TCPA, CCPA, unsubscribe requirements, consent management, opt-out processing, list hygiene, and sender reputation.

• Capability to convert business requirements into technical campaign specifications, identify missing components, and document necessary dependencies.

• Full-time availability from Monday to Friday, 8:00 AM to 5:00 PM CT.

• Must be able to meet the outlined physical requirements, including the ability to lift and move items weighing up to 25 pounds.

🏝️ Benefits

• Comprehensive benefits offerings available through Neighborly.

• Opportunities for equity and bonuses.

• Hybrid work model approved for fully remote positions.