Lead Data Analyst, Growth & Experimentation

This is a fully remote position, open to applicants in Mexico, +3 more countries.

📋 Description

• Take ownership of experimentation rigor across web funnels, SMS/drip campaigns, sales-driven tests, and SEO evaluations.

• Design experiments and make decisions regarding power, sample size, significance, and readout standards.

• Identify underpowered tests and false positives before they lead to poor decision-making.

• Enhance automated Growth metrics in Lightdash, utilizing Python-backed statistical significance tools and Claude routines.

• Develop and sustain a reliable acquisition-to-conversion funnel encompassing brands and various channels, including paid, organic, and partner sources.

• Provide analyses of CAC, LTV, and conversion rates to prioritize Growth investments.

• Establish standards and a playbook for scaling the Growth analytics function in Year 1.

• Advise on whether to purchase or create the experimentation stack.

• Collaborate directly with the Director of CRO, performance marketing teams, and Growth PMs.

• Deliver analyses that yield measurable conversion improvements while challenging data that contradicts popular beliefs.

⛳️ Requirements

• AI-native: utilize AI daily for SQL, dbt, and pressure-testing analysis while enhancing existing experimentation skills.

• Possess statistical expertise in experiment design, power, significance, novelty effects, and interaction effects.

• Familiarity with Segment events and Flagsmith randomization.

• Experience with acquisition data, attribution, seasonality, channel mix, CAC, LTV, and funnel economics.

• Proficient in SQL.

• Competent in Python enough to automate statistical significance calculations.

• Comfortable with dbt and Lightdash.

• Capable of building models independently without relying on data engineering.

• Ability to influence PMs and marketers without having formal authority.

• Individual contributor role; no people management responsibilities.

🏝️ Benefits

• Base salary: $75,000–$100,000 USD annually.

• The opportunity to shape the role: You will be the first analyst focused entirely on Growth and Experimentation, leaving your mark on the company's decision-making processes.

• AI tools provided: You will have access to the Claude routines currently in use for our experimentation process, allowing you to expand upon them without needing to justify it as a side project.

• Fully remote position: This role involves in-depth analytical work with US-facing partners. We seek the best analyst, irrespective of location, and trust you to manage your workspace and working hours effectively.

• Flexible PTO: Performance will be evaluated based on outcomes rather than hours logged.