Lead, Brand Strategy – Advertising

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the development and enhancement of CenterWell’s brand positioning, architecture, and strategic narrative.

• Convert customer insights, cultural trends, market dynamics, and competitive intelligence into effective brand strategies.

• Create positioning, messaging frameworks, and strategic narratives.

• Identify opportunities to bolster the brand and expedite growth.

• Act as the strategic guardian and representative of the CenterWell brand across the organization.

• Direct integrated advertising strategy and campaign planning aimed at key audiences and business objectives.

• Collaborate with creative, media, and agency teams to create campaigns, brand experiences, and storytelling initiatives.

• Guide creative platforms, communication strategies, and brand narratives.

• Ensure that advertising investments align with brand strategy, customer requirements, and business goals.

• Facilitate major launches, initiatives, and go-to-market strategies through comprehensive strategic planning.

• Establish and refine CenterWell’s brand health measurement framework.

• Evaluate brand and campaign performance in collaboration with analytics teams.

• Transform research, data, and insights into actionable recommendations.

• Prepare executive-level reports and performance updates for senior leadership.

• Keep track of emerging trends, competitive activities, and consumer behaviors.

• Lead the annual brand planning process and development of the strategic roadmap.

• Cultivate partnerships with business leaders, marketing stakeholders, and agency collaborators.

• Provide guidance on brand strategy, differentiation, market positioning, and customer engagement.

• Promote best practices in brand strategy, integrated marketing, and customer-centric approaches.

⛳️ Requirements

• 8+ years of experience in brand strategy, advertising, communications planning, account planning, or integrated marketing.

• Experience within a prominent advertising agency, brand consultancy, or strategy-driven environment.

• Proven experience managing agency relationships and spearheading cross-functional initiatives.

• Proficiency in developing brand positioning, messaging strategies, creative briefs, campaign strategies, and go-to-market plans.

• Experience in translating consumer insights, cultural trends, market research, and analytics into actionable business and marketing strategies.

• Track record of success in developing strategies across various brands, categories, audiences, or business challenges.

• Experience collaborating with creative teams and agency partners to bring strategic ideas to fruition.

• Strong executive presence with the ability to influence stakeholders and senior leaders.

• Capacity to navigate ambiguity, challenge conventional thinking, and drive strategic results.

• Primarily operate during Eastern Standard Time business hours.

• Minimum home internet speed of 25 Mbps download and 10 Mbps upload.

• Ability to work from a dedicated space free from ongoing interruptions to safeguard PHI / HIPAA information.

• Preferred: experience across various categories, industries, or consumer-facing brands.

• Preferred: experience in leading brand transformation, repositioning, or high-growth brand initiatives.

• Preferred: experience in healthcare, retail healthcare, insurance, or other regulated industries.

• Preferred: experience presenting strategic recommendations and business cases to executive leadership teams.

🏝️ Benefits

• Bonus incentive plan based on company and/or individual performance.

• Medical benefits.

• Dental benefits.

• Vision benefits.

• 401(k) retirement savings plan.

• Paid time off.

• Company holidays.

• Personal holidays.

• Paid parental leave.

• Paid caregiver leave.

• Short-term disability.

• Long-term disability.

• Life insurance.

• Self-provided internet service that meets minimum requirements of 25 Mbps download and 10 Mbps upload.

• Remote work from a dedicated space to ensure the protection of member PHI / HIPAA information.