Lead Analyst, Personalization

This is a fully remote position, open to applicants in Arizona, +5 more states.

📋 Description

• Take ownership of and implement Cisco's enterprise web personalization strategy.

• Create a multi-year plan aimed at delivering relevant and engaging experiences on Cisco.com, alongside measurable business growth.

• Drive personalization and experimentation projects utilizing Adobe Target and Adobe Analytics.

• Enhance customer journeys, engagement, and digital conversion rates.

• Collaborate with teams in Marketing Intelligence, Data Analytics, and Technology.

• Convert audience insights into actionable personalization strategies, reusable playbooks, and scalable frameworks.

• Set performance metrics and assess A/B and multivariate testing outcomes.

• Transform findings into recommendations that shape digital marketing priorities and funding decisions.

• Recognize opportunities to leverage Adobe Experience Platform, AI-driven automation, and real-time decision-making.

• Provide relevant customer experiences on a large scale.

⛳️ Requirements

• Over 8 years of experience in digital marketing, web experience optimization, digital experience strategy, or conversion rate optimization (CRO), with at least 4 years dedicated to enterprise-level web personalization.

• Practical experience with Adobe Target, including A/B testing, multivariate testing, audience targeting, or automated personalization.

• Proficient in using Adobe Analytics to assess website performance, customer behavior, and results from personalization or experimentation.

• Experience in creating and implementing web personalization strategies or experimentation initiatives within enterprise digital settings.

• Ability to translate audience segmentation and behavioral data into targeted web experiences and measurable optimization efforts.

• Familiarity with Adobe Target, Adobe Experience Platform (AEP), and Adobe Analytics.

• Knowledge of enterprise CRM and marketing automation platforms, such as Salesforce, Marketo, or Oracle Eloqua.

• Experience in formulating multi-year personalization roadmaps, scalable experimentation frameworks, or audience activation playbooks within intricate B2B organizations.

• Capability to influence cross-functional stakeholders, convey analytical insights to senior leadership, and propel initiatives without direct reporting authority.

• Understanding of AI-enabled personalization, automated decision-making, machine learning applications, or emerging technologies that enhance digital customer experiences.

🏝️ Benefits

• Medical, dental, and vision insurance.

• 401(k) plan with a matching contribution from Cisco.

• Paid parental leave.

• Coverage for short- and long-term disability.

• Basic life insurance.

• Potential eligibility for Cisco restricted stock unit grants.

• 10 paid holidays each full calendar year.

• 1 floating holiday for non-exempt employees.

• 1 paid day off on the employee's birthday.

• Paid year-end holiday shutdown.

• 4 paid days off dedicated to personal wellness.

• 16 days of paid vacation time per full calendar year for non-exempt employees.

• Flexible vacation time off program with no set limit for eligible exempt employees.

• 80 hours of sick time off provided upon hire and each January 1st thereafter.

• Up to 80 hours of unused sick time can be carried forward annually.

• Additional paid time off for critical or emergency family matters.

• Option for 10 paid volunteer days each full calendar year.

• Annual bonuses for non-sales roles, subject to Cisco’s policies.