Landing Page Developer

This is a fully remote position, open to applicants in India.

📋 Description

• Develop, test, and publish landing pages in Landingi based on design files, briefs, and templates.

• Enhance landing pages using custom HTML, CSS, and JavaScript.

• Create and manage reusable templates, sections, and component libraries.

• Construct dynamic landing pages utilizing text replacement, URL parameters, and variants based on keywords, audiences, locations, or products.

• Ensure responsive design and uniform rendering across various browsers and devices.

• Implement and test Google Tag Manager containers, conversion tags, pixels, event tracking, and ensure compliance with consent deployment.

• Set up forms, validation, thank-you journeys, and lead routing into CRM and marketing automation systems.

• Monitor page speed, Core Web Vitals, technical SEO, metadata, canonicals, indexing rules, and structured data.

• Resolve issues related to live campaign builds, tracking, and integrations.

• Develop and execute A/B and multivariate tests, integrating successful variants into templates.

• Apply best practices in Conversion Rate Optimization (CRO) and user experience (UX), while identifying friction points.

• Participate in post-campaign evaluations and maintain an optimization backlog.

• Uphold naming conventions, version control, documentation, live-page inventory management, archiving, and redirects.

• Oversee a multi-brand request queue, scope and estimate tasks, prioritize based on business impact, and communicate status and timelines effectively.

• Collaborate with teams in paid media, SEO, branding, content, design, CRM, and web/IT.

⛳️ Requirements

• 2–4 years of experience in creating marketing or campaign landing pages within a commercial or agency setting.

• Practical experience with Landingi, or a similar platform (Unbounce, Instapage, Webflow, HubSpot CMS), and a willingness to work daily in Landingi.

• Proficient in HTML5 and CSS3, including responsive layouts, Flexbox, and Grid, along with familiarity with browser developer tools.

• Working knowledge of JavaScript for DOM manipulation, event handling, form functionality, and the safe use of third-party scripts and snippets.

• Experience in developing dynamic or personalized landing pages and parameter-driven content for paid search and paid social campaigns.

• Familiarity with Google Tag Manager and GA4, with the capability to implement and test conversion tracking.

• Strong attention to detail and disciplined quality assurance across devices and browsers.

• Ability to handle multiple simultaneous requests, stakeholders, and deadlines while maintaining high quality.

• Effective communication of technical limitations and trade-offs to non-technical marketing team members.

• Desirable skills include UX experience, CRO experience, familiarity with multi-brand/multi-market/multi-language environments, CRM and marketing automation platforms, WordPress or other CMS, Figma or Adobe Creative Cloud, consent management platforms, GDPR compliance, accessibility standards, and experience with education or considered-purchase lead generation.

🏝️ Benefits

• Equal opportunity employer.

• Commitment to equality and diversity, health and safety, safeguarding, and adherence to code of conduct policies.