Junior Performance Marketer

This is a fully remote position, open to applicants in Slovenia.

📋 Description

• Collaborate closely with our Chief Marketing Officer (CMO), taking a crucial, hands-on role in executing and optimizing our high-volume paid acquisition channels.

• Manage the complete User Acquisition process, encompassing campaign setup, creative iteration, data analysis, and reporting.

• Assist in the daily oversight of primary paid acquisition channels or Demand-Side Platforms (DSPs) such as Meta, TikTok, Google, etc.

• Aid in developing scalable acquisition funnels by ensuring accurate tracking implementation and collecting data insights.

• Engage actively in the testing cycle by preparing new advertising concepts, organizing creative assets, and establishing audience tests.

• Track campaign and funnel performance utilizing essential tools (Voluum, GA4, internal dashboards) and quickly report any significant changes or performance anomalies.

• Extract, clean, and organize performance data (CPA, ROAS, retention) to facilitate weekly and monthly strategic assessments.

• Maintain and update internal reporting documents and dashboards as necessary.

• Assist in the creative briefing process by collecting performance data and communicating necessary asset modifications and successful strategies to the content team.

• Partner with Product and Content teams to support the launch and testing phases for landing pages, with an emphasis on enhancing conversion rates.

• Establish initial connections with key traffic source representatives, aiding the Senior team in managing communications and reporting performance metrics.

• Research and document potential new acquisition avenues (networks, formats, tools, etc.).

• Keep abreast of platform regulations, policy updates, and algorithm changes.

• Implement daily campaign adjustments necessary for budget growth while continuously monitoring data to maintain cost targets (CAC/ROAS).

• Your analysis and actions will directly influence our objective of expanding from 40 million to 100 million users.

• Manage the foundational setup (tracking, ad setup) essential for successfully testing and launching entirely new advertising platforms.

• Conduct A/B testing on landing pages and funnels to uncover opportunities for enhancing campaign efficiency.

• Transform performance data into clear recommendations for our creative team and ensure the new ad concepts are effectively launched and tracked.

⛳️ Requirements

• At least 1 year of experience in performance marketing or user acquisition is required.

• Familiarity with the fundamental structures of major advertising platforms (such as Meta, TikTok, Google, etc.) is essential.

• Quick adaptability to learn and master new software, dashboards, and platform interfaces.

• Strong analytical skills and an eye for effective ad hooks, with comfort in data handling and Excel for translating data into creative briefs.

• Understanding of basic online marketing metrics (CPM, CTR, CPA).

• Exposure to any analytics or tracking tools (e.g., GA4, Voluum, or basic platform reporting setups) is beneficial.

• Experience in sensitive or regulated sectors (e.g., dating, femtech, telehealth, etc.) is a plus.

• Excellent communication skills: Fluent in English and capable of clearly expressing thoughts and findings.

• Driven and accountable: Motivated, take full ownership of tasks, and are committed to achieving objectives.

• Action-oriented: Thrive in a fast-paced environment, prioritizing execution and speed.

• Curious and detail-oriented: Meticulous with data and eager to understand the reasons behind performance.

• Humble learner: Actively seek feedback and are enthusiastic about growing in the field of paid acquisition.

🏝️ Benefits

• 4 weeks (20 working days) of paid time off (PTO) annually for rest and rejuvenation.

• Monthly allowance of 100 USD for health insurance expenses, plus unlimited one-on-one sessions with psychologists and lifestyle experts through OpenUp (available for up to three family members).

• Option to work from a co-working space up to twice a month (35 EUR / 40 USD per visit) to foster inspiration and connection.

• Dedicated funds to support your professional development: courses, books, conferences, events, or certifications.

• Company laptop provided, along with a monitor budget of up to 250 USD for your workspace setup.

• Premium access to tools such as ChatGPT, Cursor, Hugging Face, Claude Code, and any other resources needed to excel in your role and enhance your ideas and workflows.