Journey Consultant

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Set up, develop, and manage customer segments and audiences utilizing Adobe Experience Platform and Real-Time CDP.

• Create audience qualification logic based on customer profiles, behavioral interactions, business guidelines, and marketing needs.

• Establish and oversee personalization rules, dynamic content, and conditional content logic.

• Configure, implement, and troubleshoot customer journeys using Adobe Journey Optimizer or similar technologies.

• Analyze data flows, audience qualification challenges, event processing, and inconsistencies in profile data.

• Utilize SQL or comparable query languages to examine datasets and verify segmentation criteria.

• Work alongside data operations teams to pinpoint and rectify data quality challenges impacting campaigns or journeys.

• Monitor active customer journeys, address issues, and facilitate resolutions with both technical and business stakeholders.

• Ensure audience definitions, personalization rules, and journey setups are consistent with campaign objectives.

• Assist team members in migrating from legacy marketing platforms to Adobe Experience Platform.

• Record configurations, technical insights, troubleshooting procedures, and operational guidelines.

• Collaborate with distributed teams and US-based stakeholders, ensuring transparent communication and dependable handoffs.

• Conduct technical interviews through Nortal's Technical Interviewer Program.

⛳️ Requirements

• Practical hands-on experience with Adobe Experience Platform (AEP) and Adobe Real-Time CDP, particularly in audience and segment creation.

• Familiarity with Adobe Journey Optimizer (AJO) or other comparable platforms like Unica, Salesforce Marketing Cloud, or Braze.

• Demonstrated experience in implementing personalization rules, dynamic content, and conditional content logic.

• Strong grasp of customer profiles, event data, audience qualification, and data flows in customer data platforms.

• Proven experience in troubleshooting data flow issues, analyzing event and profile data, and resolving audience or journey execution challenges.

• Proficient knowledge of SQL or a similar query language.

• Capability to convert marketing requirements into audience definitions, personalization logic, and journey setups.

• Excellent analytical and problem-solving abilities, with a focus on data accuracy and execution quality.

• Experience collaborating with marketing, campaign operations, and data engineering teams.

• Advanced proficiency in English is required.

• Willingness to work during US Eastern business hours.

• Certification in Adobe Experience Platform or Real-Time CDP is a plus.

• Experience with Snowflake or another cloud data warehouse is beneficial.

• Background in migrating marketing programs or customer journeys to Adobe Experience Platform is advantageous.

• Familiarity with Workfront or similar work management tools is a plus.

• Experience in supporting knowledge transfer or onboarding is a plus.

• A background in travel, hospitality, theme parks, entertainment, or related sectors is advantageous.

🏝️ Benefits

• Competitive USD salary.

• 100% remote work.

• Access to coworking spaces throughout LATAM.

• Paid time off and national holidays in accordance with the employee's country regulations, with full salary.

• Sick leave.

• Annual credit for work-life balance benefits.

• Team-building activities, coffee breaks, tech talks, and after-work gatherings.

• Day off during the birthday week.

• Wellness check-ins and professional development support from the People Care team.

• Flexible work model centered on outcomes and personal well-being.