Journey Consultant

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Set up, develop, and maintain customer segments and audiences utilizing Adobe Experience Platform and Real-Time CDP.

• Create audience qualification logic derived from customer profiles, behavioral events, business rules, and marketing needs.

• Develop and oversee personalization rules, dynamic content, and conditional content logic.

• Configure, implement, and troubleshoot customer journeys using Adobe Journey Optimizer or similar technologies.

• Examine data flows, address audience qualification problems, and resolve event processing and profile data discrepancies.

• Utilize SQL or similar query languages to analyze datasets and verify segmentation criteria.

• Work with data operations teams to identify and rectify data quality issues impacting campaigns or journeys.

• Monitor active customer journeys, investigate issues, and coordinate solutions with both technical and business stakeholders.

• Ensure audience definitions, personalization rules, and journey configurations meet campaign criteria.

• Assist team members in transitioning from legacy marketing platforms to Adobe Experience Platform.

• Document configurations, technical insights, troubleshooting steps, and operational procedures.

• Collaborate with distributed teams and US-based stakeholders, ensuring clear communication and reliable handoffs.

• Conduct technical interviews as part of Nortal's Technical Interviewer Program.

⛳️ Requirements

• Practical hands-on experience with Adobe Experience Platform (AEP) and Adobe Real-Time CDP, including the creation of audiences and segments.

• Familiarity with Adobe Journey Optimizer (AJO) or comparable platforms like Unica, Salesforce Marketing Cloud, or Braze.

• Proven experience in implementing personalization rules, dynamic content, and conditional content logic.

• Strong comprehension of customer profiles, event data, audience qualification, and data flows within customer data platforms.

• Experience in investigating data flow issues, analyzing event and profile data, and troubleshooting audience or journey execution challenges.

• Proficient in SQL or a similar query language.

• Capability to translate marketing requirements into audience definitions, personalization logic, and journey configurations.

• Strong analytical and problem-solving abilities, with a focus on data accuracy and execution quality.

• Experience working collaboratively with marketing, campaign operations, and data engineering teams.

• Advanced proficiency in English is required.

• Must be available to work during US Eastern business hours.

• Adobe Experience Platform or Real-Time CDP certification is a plus.

• Familiarity with Snowflake or another cloud data warehouse is advantageous.

• Experience in migrating marketing programs or customer journeys to Adobe Experience Platform is beneficial.

• Knowledge of Workfront or similar work management tools is a plus.

• Experience in supporting knowledge transfer or onboarding processes is advantageous.

• Background in travel, hospitality, theme parks, entertainment, or related industries is a plus.

🏝️ Benefits

• Competitive USD salary.

• 100% remote work opportunity.

• Access to coworking spaces across LATAM.

• Paid time off and national holidays in accordance with the employee's country regulations, with full salary.

• Sick leave provisions.

• Annual credit for work-life balance perks.

• Team-building activities, coffee breaks, tech talks, and after-work gatherings.

• Birthday off during the birthday week.

• Wellness check-ins and professional growth support from the People Care team.

• Flexible work model focused on outcomes and personal well-being.