Japan Country Manager – Crypto iGaming

This is a fully remote position, open to applicants in Gibraltar.

📋 Description

• Take ownership of the market strategy for Japan, including the commercial roadmap and P&L, with specific goals for acquisition, revenue, and profitability.

• Create and expand customer acquisition channels such as affiliates, influencers/KOLs, streamers, communities, SEO, paid media, and strategic partnerships.

• Establish relationships and negotiate competitive CPA, revenue-sharing, and hybrid agreements with key local partners.

• Propel growth in FTDs, active players, GGR/NGR, and LTV while optimizing acquisition expenses and ROI.

• Manage VIP operations, retention, and reacquisition strategies, which include reactivating dormant and high-value players.

• Collaborate closely with CRM to enhance conversion, retention, and player lifetime value, ensuring that promotions and VIP incentives yield strong ROI.

• Define the brand's positioning for Japanese consumers, ensuring that campaigns, content, and promotions are effectively localized.

• Build and lead the local operation, recruiting talent as necessary and partnering with central marketing, product, payments, compliance, and operations teams.

⛳️ Requirements

• Extensive experience in online casino, sportsbook, crypto gaming, or a closely related digital gaming sector that focuses on the Japanese market.

• Demonstrated success in scaling customer acquisition and driving revenue growth within the Japanese market.

• Experience in managing VIP, retention, and player reactivation initiatives.

• Strong connections within the Japanese affiliates, influencers/KOLs, gaming communities, and digital media landscape.

• In-depth knowledge of Japanese player behavior, acquisition channels, and affiliate economics, including CPA, revenue share, CAC, LTV, and churn rates.

• Proven experience in managing acquisition budgets with clear accountability for ROI and profitability.

• Native or near-native proficiency in Japanese along with strong communication skills in English.

• An entrepreneurial mindset, combined with strong commercial judgment and the ability to work independently.

🏝️ Benefits

• Competitive and flexible compensation based on experience.

• Opportunity for a significant performance-based incentive program linked to market growth and profitability.