Integrated Marketing Manager, Sport, Partnerships, Merchandise

📋 Description

• Design comprehensive marketing strategies to enhance interest in the CrossFit brand, particularly focusing on driving participation in the Sport season, engaging partnerships, and increasing retail sales.

• Develop customer activation initiatives and content aimed at fostering engagement within our current community while attracting new customers.

• Implement integrated marketing campaigns through various channel touchpoints.

• Oversee multiple projects concurrently while ensuring all deadlines and deliverables are met.

• Collaborate with internal departments, including Sport, partnerships, retail, product, creative, social media, and others, to maintain consistency in messaging and execution across all marketing platforms.

• Cultivate strong partnerships with external collaborators, agencies, and influencers to enhance collaboration opportunities.

• Analyze industry trends, competitor activities, and consumer insights within the fitness sector to uncover new prospects and refine marketing strategies.

• Monitor and evaluate campaign performance against key performance indicators (KPIs), adjusting strategies as necessary to meet objectives.

⛳️ Requirements

• A minimum of 5 years of experience in managing marketing campaigns.

• Proven experience in developing multi-channel marketing strategies and plans.

• Strong project management abilities, with the capacity to prioritize tasks effectively and handle multiple initiatives simultaneously.

• Exceptional interpersonal skills, with the aptitude to navigate differing priorities among teams.

• A disciplined, flexible, and proactive approach essential for contributing to a high-performing team.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Collaborative and dynamic work environment.

• Access to CrossFit facilities and events.