Integrated Campaign Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Design and coordinate marketing initiatives for key product launches as well as ongoing marketing strategies.

• Transform business objectives, product positioning, audience insights, and market landscape into cohesive campaign strategies.

• Develop and oversee activation plans across owned, earned, and paid marketing channels.

• Manage campaigns from their initiation to ongoing support, ensuring consistent creativity, messaging, timing, and audience engagement.

• Create briefs, establish operating rhythms, determine decision-making authority, define milestones, identify dependencies, and set readiness criteria across various cross-functional teams.

• Identify target audiences and buying groups while mapping touchpoints throughout the customer journey.

• Collaborate with Marketing Data Science and channel leaders to establish success metrics for the sales funnel and enhance campaign effectiveness.

• Gather campaign insights, document reusable strategies, and implement learnings across the entire campaign portfolio.

• Work in partnership with Product Marketing, Brand and Creative, Communications, Web, Lifecycle, Paid Media, Content, Events, Marketing Operations, Analytics, and Sales.

⛳️ Requirements

• Over 8 years of B2B marketing experience in integrated campaigns, enterprise marketing, product marketing activation, brand to demand, or a related field, preferably in SaaS or technology.

• Proven experience in developing campaign strategies and being accountable for pipeline or revenue results.

• Demonstrated ownership of intricate integrated campaigns from the strategy and brief stages through to activation, optimization, and post-campaign analysis.

• Strong skills in campaign architecture, including audience segmentation, narrative crafting, buyer journey design, channel strategy, phasing, and performance measurement.

• Experience in orchestrating owned, earned, and paid marketing programs.

• Ability to convert product positioning and enterprise customer insights into a unified market narrative and cohesive audience experience.

• Exceptional cross-functional leadership and program judgment, encompassing decision-making authority, competing priorities, dependencies, and the ability to influence without direct control.

• Analytical proficiency in utilizing campaign, brand, engagement, and revenue indicators to assess performance and make optimization choices.

• Preferred: experience in leading enterprise product launch campaigns and ongoing marketing strategies for a multi-product B2B portfolio.

• Preferred: experience working with Corporate Communications, analyst relations, customer advocacy, or social media teams.

• Preferred: experience marketing to complex enterprise buying groups.

• Preferred: familiarity with marketing automation, CRM, media, intent, experimentation, and attribution platforms.

• Preferred: experience utilizing AI for research, briefing, content variations, synthesis, or analysis.

• Essential skills: awareness, judgment, adaptability, and connection.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health benefits, including medical, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible working hours and remote work options.

• Collaborative and innovative work environment.