Insights Lead Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as Tinuiti’s dedicated analytics expert for Amazon and Commerce data.

• Create advanced analyses, tailored reporting, testing methodologies, and actionable insights.

• Develop expertise in Amazon Marketing Cloud, Amazon Advertising, and retail data.

• Utilize analytical skills for Walmart Connect, Scintilla, and various retail-media platforms as necessary.

• Collaborate with Client Leads and Commerce Leads to grasp objectives, performance inquiries, strategic moments, and analytical priorities.

• Deliver precise data narratives, technical explanations, reporting, and client-ready recommendations.

• Work alongside Commerce Media and Commerce Operations teams to guide planning, optimization, investment, and retail decisions.

• Participate in client discussions, business reviews, and technical presentations when specialized Commerce expertise is required.

• Construct AMC queries and analyses across audiences, campaign performance, new-to-brand outcomes, path-to-purchase behavior, and tailored client inquiries.

• Enhance reporting, dashboarding, documentation, automation, and Commerce insight delivery workflows.

• Employ approved AI and automation tools to refine data exploration, pattern recognition, and efficiency while ensuring output validation.

• Query, validate, join, and interpret Amazon advertising and retail data from Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and other Commerce data sources.

• Create reports, dashboards, visualizations, and performance narratives reflecting new-to-brand, share of voice, market share, total sales, and ASIN/SKU performance.

• Convert Commerce data into actionable findings and recommendations.

• Design and evaluate tests, forecasts, scenarios, segmentation, and campaign assessments.

• Develop account-specific analytical solutions, including lightweight models, scripts, and prototypes using SQL, Python, R, or other approved tools.

• Maintain documentation and ensure quality assurance across data sources, methodologies, reporting, and analysis.

• Collaborate with Econometrics, Data Science, Client Reporting, and technical teams as needed.

• Contribute reusable query logic, reporting methodologies, analytical insights, and platform best practices.

• Keep abreast of changes to the Amazon platform, Commerce measurement practices, analytics tools, AI, and retail-media trends.

• Ensure the quality, accuracy, timeliness, and usefulness of analyses, reporting, dashboards, and recommendations.

• Prioritize tasks across Client Leads, Commerce teams, clients, and analytical workstreams.

• Identify data-quality issues, methodology constraints, missing inputs, and performance risks with suggested next steps.

• Continuously enhance workflows, documentation, automation, and analytical rigor.

⛳️ Requirements

• 5–7 years of experience in Commerce analytics, retail media, e-commerce analytics, marketing analytics, business intelligence, or a similar field.

• Strong practical experience with Amazon Marketing Cloud, including SQL querying, audience analysis, campaign evaluation, and custom analytical strategies.

• Extensive knowledge of Amazon Advertising and retail data, including Sponsored Ads, Amazon DSP, Vendor Central, and associated Commerce performance metrics.

• Proficient in SQL.

• Familiarity with BI/visualization tools such as Tableau, Power BI, Looker Studio, or equivalent.

• Solid understanding of Commerce measurement concepts, including new-to-brand, share of voice, market share, product-level performance, total sales, forecasting, testing, and incrementality.

• Practical experience with Python and/or R is advantageous.

• Strong skills in data storytelling, documentation, quality control, organization, and cross-functional collaboration.

• Experience in supporting Client Leads and Commerce account teams.

• Direct client-facing experience is beneficial but not mandatory.

• Comfort in responsibly using AI tools to enhance analytical efficiency and insight generation.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote working environment.

• Flexible time off policy.

• 20 paid holidays.

• Medical insurance coverage.

• Dental insurance coverage.

• Vision insurance coverage.

• Life insurance coverage.

• Disability insurance coverage.

• Flexible Spending Accounts.

• Retirement matching up to 4% of contributions at 100%.

• Fringe benefits.

• Forma benefits.

• Unlimited telemedicine services at no cost.

• Unlimited teletherapy services at no cost.

• Thankful giving initiatives.

• Equity options.

• Birthing parents receive 16 weeks of leave with full pay.

• Partners receive 12 weeks of leave with full pay.

• Access to on-demand learning opportunities.

• Participation in a mentorship program.

• Leadership and management development programs and resources.

• Monthly variable revenue payment opportunity through RevShare.

• Discretionary annual performance bonus.