Insights Lead Analyst

This is a fully remote position, open to applicants in New York.

📋 Description

• Develop and oversee the analytics strategy for an account.

• Gain insights into client businesses and comprehend their media strategies.

• Formulate annual learning agendas, testing plans, and analysis roadmaps.

• Suggest measurement methodologies to assess media effectiveness and tactical performance.

• Identify significant business and marketing inquiries.

• Provide clear, concise, and actionable insights to clients and internal teams.

• Track client health, satisfaction, and any dissatisfaction, addressing issues proactively.

• Utilize business intelligence tools, dashboards, reporting environments, and Bliss Point applications to generate insights and formulate recommendations.

• Enhance reporting, dashboarding, workflow clarity, and scalable delivery of account-level insights.

• Stay updated on product capabilities, analytics technologies, industry trends, experimentation, attribution, and performance measurement practices.

• Convert technical outputs, data structures, and measurement realities into language relevant to clients.

• Lead analytical capabilities and solutions, including segmentation, campaign evaluations, custom reporting, dashboard logic, and cross-channel performance analysis.

• Integrate data across various channels, platforms, and reporting environments.

• Conduct quality control for analysis, reporting, and data visualization.

• Utilize SQL and related analytical tools to extract, validate, and interpret data.

• Collaborate with media, client strategy, and analytics teams.

• Apply insights to planning, optimization, investment decisions, and account strategy.

• Link analytics work to Tinuiti capabilities and foster integrated cross-functional collaboration.

⛳️ Requirements

• 5–7 years of experience in marketing analytics roles.

• Proven history of collaborating with clients, understanding their businesses, and leveraging analytics to inform marketing decisions.

• Experience in establishing or leading learning agendas, testing roadmaps, reporting methods, and measurement recommendations aligned with client objectives.

• Proficient in business intelligence platforms like Tableau, Power BI, or other similar tools.

• Familiarity with structured data environments such as Snowflake, Redshift, or comparable cloud data tools.

• Strong working knowledge of SQL.

• Solid understanding of statistics, testing, and analytical methodologies.

• Practical experience with R and/or Python is preferred.

• Exceptional ability to transform complex data into clear, concise narratives and presentations focused on decision-making.

• Capacity to link measurement and performance insights to business outcomes and client priorities.

• Advanced skills in Excel/Google Sheets and PowerPoint/Google Slides.

• Ability to effectively manage time across clients, stakeholders, and internal initiatives.

• Excellent communication and interpersonal skills.

• Ability to work efficiently across both external and internal teams.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• Flexible time off options.

• 20 paid holidays.

• Comprehensive medical, dental, vision, life, and disability insurance.

• Flexible Spending Accounts.

• Retirement plan with a match of up to 4% of contributions at 100%.

• Fringe benefits.

• Forma support.

• Unlimited telemedicine and teletherapy services at no cost.

• Thankful giving program.

• Equity opportunities.

• Birthing parents receive 16 weeks of paid leave at 100% pay.

• Partners are entitled to 12 weeks of parental leave at 100% pay.

• Access to on-demand learning resources.

• Mentorship program.

• Leadership and management development programs and resources.

• Monthly revenue-sharing payment opportunities through RevShare.

• Discretionary annual performance bonuses.