Influencer Marketing Manager

This is a fully remote position, open to applicants in Georgia, +5 more countries.

📋 Description

• Identify and source relevant influencers and content creators across platforms such as YouTube, TikTok, and Instagram.

• Assess creator profiles based on audience demographics, geographical distribution, engagement metrics, average views, posting frequency, brand safety, and prior brand collaborations.

• Utilize influencer discovery and analytics tools to pinpoint suitable creators and evaluate campaign value.

• Create shortlists of creators that include performance metrics, pricing estimates, and strategic recommendations.

• Oversee outreach to creators through various channels including email, social media, LinkedIn, talent agencies, and management teams.

• Negotiate partnership terms, covering aspects such as rates, deliverables, usage rights, exclusivity, and payment conditions.

• Compare creator rates to industry benchmarks like CPM and CPV.

• Facilitate contracting by documenting commercial terms and accurately conveying relevant information.

• Maintain ongoing communications with creators, manage negotiations, and track partnership progress in HubSpot or other management systems.

• Handle multiple influencer campaigns while adhering to agreed deadlines.

• Work collaboratively with campaign managers and internal stakeholders to ensure that creator selections and partnership terms meet client expectations.

• Keep creator databases, campaign trackers, and project updates organized using Google Sheets, Asana, and collaboration tools.

• Identify challenges, provide project updates, and propose enhancements to sourcing, negotiation, and campaign execution.

⛳️ Requirements

• A minimum of 2 years of professional experience in influencer marketing, specifically in creator sourcing, outreach, and negotiations for paid brand campaigns.

• Demonstrated experience in identifying, evaluating, and establishing influencer partnerships on platforms like YouTube, TikTok, and Instagram.

• Background in working within an influencer marketing agency or a dedicated influencer marketing division.

• Strong understanding of influencer analytics, encompassing audience demographics, engagement rates, average views, audience authenticity, and brand alignment.

• Good knowledge of influencer pricing models and performance benchmarks, particularly focusing on CPM and CPV.

• Proficient negotiation skills concerning influencer rates, campaign deliverables, usage rights, exclusivity, and payment terms.

• Knowledge of influencer contracts, commercial agreements, and partnership documentation.

• Experience in managing multiple campaigns, creator relationships, and deadlines in a fast-paced setting.

• Familiarity with influencer discovery and analytics platforms such as Modash, Oriane, vidIQ, or similar tools.

• Strong proficiency in Google Workspace, especially Google Sheets.

• Familiarity with Asana and Slack; experience with HubSpot is a plus.

• Excellent analytical abilities and meticulous attention to detail.

• Strong organizational and time-management skills, with proactive problem-solving capabilities and the ability to work independently.

• Exceptional written and verbal communication skills, with English proficiency at C1 level or higher.

• Ability to collaborate with an international team during Central European working hours.

• Experience in fintech, cryptocurrency, AI, technology, consumer goods, or mobile applications is advantageous.

• Familiarity with ChatGPT or Claude is beneficial.

🏝️ Benefits

• Flexible part-time arrangement under an independent service-provider agreement, with an anticipated workload of around 4–8 hours daily.

• Self-organized work schedule with adequate overlap during Central European working hours.

• Freedom to work remotely from any suitable location.

• Collaboration with a diverse international network of professionals spanning over 85 countries.

• Access to modern collaboration tools, clear project coordination, and streamlined processes.

• Opportunity to contribute to influencer marketing initiatives for brands across various industries and global markets.