Influencer Marketing, Content Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the creator and influencer program from start to finish.

• Identify, research, evaluate, and develop a pipeline of appropriate influencers, UGC creators, and content creators.

• Engage with creators and their management to establish professional relationships.

• Negotiate compensation, deliverables, gifting agreements, usage rights, and commercial terms.

• Confirm deliverables, timelines, and expectations prior to product shipment.

• Keep detailed records of creator agreements, expenses, deliverables, usage rights, content, and organization of folders.

• Oversee product selection and shipping to creators.

• Proactively manage creator deliverables, including addressing late or pending content.

• Review submitted content and coordinate necessary revisions.

• Plan for future content needs based on collection and launch schedules.

• Determine content mixes for paid advertising, social media, e-commerce, email campaigns, and retail marketing.

• Maintain ongoing creator and content production calendars while managing multiple collections at once.

• Work within monthly and campaign budgets, ensuring diversity across creators, formats, products, and concepts.

• Collaborate with the external digital performance agency regarding creative performance, fatigue, gaps, and upcoming requirements.

• Utilize performance feedback to refine creator briefs and content strategy.

• Ensure new creator assets are provided to the agency for testing and monitor supplied, tested, and pending creative materials.

• Respond to agency inquiries and develop variations of successful creative concepts.

• Edit creator footage into Meta and paid social advertisements.

• Create alternative hooks, opening frames, text overlays, calls to action, edits, and advertising formats.

• Repurpose creator content and UGC into new advertising assets.

• Leverage performance data and insights for future creative production.

• Support customer acquisition, engagement, sales, and brand growth through creative initiatives.

⛳️ Requirements

• A minimum of 3 years of experience in digital marketing, content marketing, influencer/creator marketing, social media, or a related commercial marketing field.

• Proven track record in managing creator and influencer partnerships from initial research and outreach to negotiation, content production, delivery, and reporting.

• Strong knowledge of Instagram, TikTok, Meta, and other prominent digital platforms, including current content trends and emerging formats.

• Demonstrated ability to identify creators that align with a brand's target audience, aesthetic, positioning, and commercial goals.

• Experience in negotiating creator fees, deliverables, usage rights, and commercial terms within established budgets.

• Strong commercial acumen with the ability to evaluate creator partnership value and potential return on investment.

• Excellent project management and organizational skills, capable of managing multiple creators, campaigns, deadlines, and content needs simultaneously.

• Strong written and verbal communication skills, with the confidence to interact directly with creators, agencies, suppliers, retail partners, and customers.

• In-depth understanding of social media content and the factors that drive engagement, customer acquisition, and sales.

• Experience in creating, editing, and adapting content for both paid and organic digital channels.

• Strong proficiency in Adobe Photoshop and familiarity with video editing software.

• Ability to edit short-form video content for Instagram Reels, TikTok, and Meta advertising.

• Understanding of paid social advertising creative, including hooks, opening frames, messaging, calls to action, creative testing, and content fatigue.

• Comfortable utilizing performance insights and data to inform future content production and creative strategies.

• Highly proactive, self-motivated, and able to work independently with minimal supervision.

• Strong attention to detail and a structured approach to maintaining content libraries, creator records, budgets, timelines, and campaign documentation.

• Commercially minded, with a solid understanding that creative output should support brand growth, customer acquisition, engagement, and sales.

• Experience in fashion, beauty, lifestyle, e-commerce, retail, or another consumer-centric industry.

• Existing relationships with relevant creators, influencers, UGC creators, or talent agencies.

• Experience collaborating with external digital performance or creative agencies.

• Experience managing paid social creative testing and performance optimization.

• Familiarity with e-commerce platforms, email marketing, or digital merchandising.

• Knowledge of analytics and reporting tools used to assess content and campaign performance.

🏝️ Benefits

• Work from Home Allowance.

• Health Maintenance Organization (HMO) coverage for you and a dependent.

• 20 Days Annual Leave AND 5 Days Sick Leave.

• Government Benefits and 13th Month Pay.

• Provision of Computer Equipment.

• Opportunities for professional growth.

• Competitive Salary.

• Complete work from home model / 100% remote work.