Implementation Engineer, Analytics – Tag Management

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and document measurement plans, event specifications, and data layers for client websites and applications.

• Implement and manage tags, JavaScript extensions, triggers, load rules, and data mappings in platforms such as Tealium iQ, Google Tag Manager, and similar tools.

• Configure and troubleshoot GA4 and Adobe Analytics setups, focusing on events, parameters, conversions, and ensuring reporting accuracy.

• Deploy server-side and event-stream collection using tools like Tealium EventStream, server-side Google Tag Manager, and conversion APIs.

• Validate event collection within enterprise CDPs, ensuring identifiers, event attributes, and consent signals support profiles, audiences, and activation.

• Integrate consent management with tagging and collection processes, verifying that consent choices effectively control data flows.

• Debug issues related to missing, duplicate, or inconsistent events utilizing browser developer tools, network inspection, tag debuggers, and Charles Proxy.

• Develop and test REST API and webhook integrations; apply SQL to reconcile collected events with downstream data.

• Collaborate closely with client marketing, analytics, and engineering teams to clarify requirements, address issues, and guide implementation.

• Partner with CDP and marketing automation engineers to validate the comprehensive flow from behavioral events to audience qualification and activation.

• Document configurations, mappings, quality assurance results, and deployments; create reusable scripts and validation patterns.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in analytics implementation, tag management, data collection, or related MarTech engineering.

• Proficient in JavaScript, including the ability to write and debug custom tracking code, extensions, and data layer logic.

• Practical experience with implementation and troubleshooting in Tealium iQ, Google Tag Manager, Adobe Launch, or a similar tag management system.

• Experienced in configuring GA4 or Adobe Analytics, focusing on event setup, data validation, and resolving discrepancies.

• Solid understanding of CDPs and experience in implementing or validating data collection into platforms like Tealium, Segment, Adobe Experience Platform, Salesforce Data 360, or comparable enterprise CDPs, including identifiers, consent, profiles, identity resolution, audiences, and activation.

• Familiarity with server-side or event-stream collection and enforcing consent choices within tagging and data flows.

• Basic knowledge of SQL and experience with REST APIs, authentication, webhooks, and JSON payloads, utilizing tools like Postman.

• Proven ability to engage directly with client technical and business stakeholders, demonstrating clear documentation and communication skills.

• In-depth experience with CDP configuration, including identity rules, profile enrichment, audiences, and activation connectors.

• Hands-on experience configuring engagement platforms such as Salesforce Marketing Cloud, Braze, Adobe Journey Optimizer, or Emarsys.

• Exposure to multiple tag management and analytics platforms, along with relevant certifications from Tealium, Google, or Adobe.

• Experience implementing mobile SDKs for analytics and data collection.

• Proficiency in Python for automation and advanced experience with Snowflake or BigQuery.

• Background in MarTech consulting or agency delivery, with specific experience in automotive, OEM, or dealer-network environments.

🏝️ Benefits

• Remote-first work environment.

• Occasional travel or on-site presence may be required.