Identity & CDP Architect – Identity Graph, AdTech

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the design and advancement of the organization's private identity graph.

• Create solutions utilizing identity-spine/reference data from providers like LiveRamp, Acxiom, or similar identity-data sources, along with identity functionalities within major advertising ecosystems such as Google and Meta.

• Establish protocols for how identity data is acquired, resolved, matched, organized, governed, and activated.

• Design identity-enabled solutions for advertising, audience targeting, personalization, measurement, and marketing activation.

• Integrate identity-graph functionalities with advertising and marketing platforms throughout the organization.

• Develop solutions that encompass paid media and owned marketing channels, including email, SMS, and other customer communication methods.

• Collaborate with business, marketing, data, privacy, security, and technology stakeholders to convert use cases into scalable solution architectures.

• Assess platform capabilities, pinpoint integration requirements, and propose suitable architecture patterns.

• Generate architecture designs, data flows, integration patterns, decision records, and implementation guidance.

• Provide direct technical leadership during solution design and delivery.

• Work closely with internal platform and marketing-technology experts.

⛳️ Requirements

• Extensive hands-on experience in designing or implementing identity graphs, identity-resolution solutions, or identity-spine integrations.

• Clear understanding of the distinctions between a commercial identity spine and an organization-specific private identity graph.

• Familiarity with external identity-data/spine providers such as LiveRamp, Acxiom, or similar providers, and/or identity functionalities within Google and Meta advertising ecosystems.

• Solid background in advertising technology, digital media, audience targeting, or marketing technology.

• Experience leveraging identity data to facilitate advertising and marketing activation use cases.

• Proven capability to architect integrated solutions that involve identity data, advertising platforms, marketing platforms, and enterprise systems.

• Strong solution-architecture expertise, including data architecture, integration architecture, APIs, data flows, privacy, security, and governance.

• Ability to function as a hands-on individual contributor and independently lead complex architecture initiatives.

• Excellent communication skills, enabling collaboration across technical and business teams.

• Experience or familiarity with several of the following: Google Marketing Platform and the broader Google advertising ecosystem; Meta advertising and identity functionalities; LiveRamp, Acxiom, or similar identity-data providers; Adobe Experience Cloud or related Adobe marketing platforms; Salesforce Marketing Cloud or related Salesforce products; email, SMS, and other owned-channel marketing platforms; customer data platforms, data clean rooms, audience platforms, or identity-resolution technologies.

• Preferred: experience with a major digital platform, media organization, advertising agency, AdTech company, or MarTech organization.

• Preferred: direct experience in creating or significantly contributing to an enterprise private identity graph.

• Preferred: experience in activating identity data across paid media and owned marketing channels.

• Preferred: familiarity with privacy-conscious identity resolution, consent management, data governance, and responsible data activation.

• Preferred: experience leading identity-graph projects from architecture through implementation.

• Preferred: knowledge of advertising measurement, audience segmentation, personalization, campaign activation, and attribution.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and career advancement.

• A collaborative and inclusive work environment.