Healthcare Marketing, Social Media, Administrative Support

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Oversee and enhance the social media presence for the Adult Day Care client.

• Develop and schedule a minimum of one social media post for each weekday, along with additional campaign-related posts as necessary.

• Create content related to dementia care, caregiver support, senior care, veterans, respite care, adult day care, wellness, caregiving tips, and healthcare awareness campaigns.

• Prepare content for client review and secure approval prior to publishing.

• Ensure a consistent posting schedule and maintain a content calendar.

• Utilize client-supplied photos, videos, educational materials, and other assets effectively.

• Analyze social media performance and identify high-engagement content.

• Produce short-form videos and reels under one minute, including educational videos on dementia care and AI-assisted video content.

• Employ HeyGen or similar video creation/editing tools.

• Design simple, professional graphics for educational content, promotions, awareness campaigns, and announcements.

• Uphold visual consistency with the client's branding.

• Manage the existing Mailchimp account and organize the email database.

• Track incoming leads and monitor email subscribers.

• Create and distribute newsletters and promotional email campaigns approximately every two weeks or monthly.

• Monitor the performance and analytics of email campaigns.

• Track marketing metrics, lead sources, lead volume, and conversion-related data.

• Analyze marketing performance and provide fundamental insights.

• Maintain organized lead-tracking reports to inform marketing decisions based on data.

• Assist with basic SEO, keyword and competitor research, Google search visibility, rankings, and website/content visibility.

• Conduct caregiver questionnaire calls via RingCentral.

• Ask questions, listen attentively, accurately enter responses into existing forms, maintain confidentiality, and escalate concerns as needed.

• Schedule appointments and dates in the client's calendar, set reminders, organize schedules, and provide general administrative support.

• Potentially assist later with Veterans Administration-related billing through Optum and maintain billing records.

• Submit deliverables for review and document completed work.

• Support the client in enhancing their online presence, boosting engagement, generating and tracking leads, organizing CRM data, communicating with caregivers, reducing administrative workload, and making data-driven marketing decisions.

⛳️ Requirements

• Minimum commitment of 20 hours per week, initially around 20–30 hours/week.

• Must be available during the client’s working hours in U.S. Eastern Time.

• Exceptional written and spoken English skills.

• Strong verbal communication abilities and comfort in speaking with U.S.-based caregivers.

• Compassionate, empathetic, patient, understanding, positive, energetic, friendly, professional, confident, proactive, reliable, detail-oriented, organized, adaptable, and eager to learn.

• Excellent organizational and time-management skills.

• Ability to multitask and handle various responsibilities.

• Strong attention to detail is essential.

• Ability to work independently and proactively.

• Comfortable with learning new software and systems.

• Experience with CRM platforms is mandatory.

• Proficiency with Mailchimp is highly desirable.

• Experience in social media management.

• Basic graphic design skills required.

• Experience in creating short-form videos/reels.

• Fundamental understanding of digital marketing and lead generation.

• Basic SEO knowledge is strongly preferred.

• Ability to interpret basic analytics is important.

• Comfortable making outbound calls.

• Ability to handle confidential information appropriately.

• Experience in healthcare, senior care, dementia care, caregiving, or related fields is a significant advantage.

• Familiarity with Mailchimp, HeyGen, RingCentral, Zoom, WhatsApp, Dropbox, social media platforms, Canva or similar tools, video editing/reel creation platforms, and Google/SEO tools is highly preferred.

• Experience with Optum is preferred for future billing responsibilities.

• Excellent spoken English is crucial for conducting caregiver questionnaire calls.

• Must be available and actively engaged during paid hours.

• Must remain visible on Zoom with the camera on during working hours.

• Must not engage in other client projects during this client's paid hours.

• Candidates must submit an updated CV/resume, a short video introduction, and relevant portfolio/sample work prior to an interview.

🏝️ Benefits

• Potential for transition from part-time to full-time hours based on performance and business needs.

• Remote work arrangement available.

• Flexible schedule of approximately 20–30 hours/week initially.

• Opportunity to take on additional hours and responsibilities.

• Long-term relationship as a Virtual Assistant with potential progression to full-time employment.

• Client-provided access to Mailchimp, templates, Dropbox, HeyGen, RingCentral, forms, brand materials, websites, social media information, and other essential resources.

• Access to training resources/tutorials for learning Mailchimp and other necessary systems as required.