Healthcare Demand Generation Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Design and implement multi-channel demand generation initiatives across LinkedIn, Google Ads, email, SEO, and webinars.

• Develop landing pages and conversion funnels that effectively attract qualified leads.

• Produce content tailored for executives, including guides, case studies, webinars, and email campaigns.

• Leverage AI and automation tools to enhance campaign performance and personalization.

• Conduct testing and optimization of campaigns, messaging, and conversion rates.

• Create presentations, one-pagers, ROI calculators, proposals, and sales materials.

• Generate promotional and customer testimonial videos.

• Collaborate with the sales team to refine messaging, improve lead quality, and increase campaign effectiveness.

• Drive the generation of qualified executive meetings, MQLs, marketing-generated pipeline, cost per qualified lead, and marketing's contribution to subscription revenue.

⛳️ Requirements

• 2–5 years of experience in B2B demand generation or growth marketing.

• Familiarity with LinkedIn Ads, Google Ads, email marketing, SEO, and landing page optimization.

• Proficient in CRM and marketing automation tools, such as Zoho or HubSpot.

• Excellent copywriting, analytical, and project management abilities.

• Experience with AI tools and marketing automation platforms is highly preferred.

• Preferred background in healthcare, healthcare staffing, SaaS, workforce solutions, or consulting.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work hours and remote work options.