Healthcare Business Development Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with station leadership and sales teams to discover, develop, and secure health care revenue opportunities within Gray Media markets.

• Develop and manage health care category playbooks, which encompass target lists, messaging, proof points, packaging recommendations, and a category calendar.

• Assist stations with pitch strategies, proposal creation, and client presentations for key accounts and agencies.

• Establish repeatable sales programs within health care segments, including health systems, hospitals, clinics, urgent care, specialty practices, senior living, payers, and associated services.

• Evaluate category performance and offer actionable insights regarding pipeline development, revenue trends, and whitespace opportunities for each market.

• Provide training and coaching to station sellers on health care industry trends and best practices for consultative selling.

⛳️ Requirements

• Over 5 years of experience in health care marketing/advertising, media sales, category strategy, or a comparable role.

• Strong grasp of health care decision-makers and marketing goals, including branding, patient acquisition, and service line expansion.

• Demonstrated ability to drive or influence revenue through consultative strategies and collaborative execution.

• Excellent communication and presentation skills.

• Capability to work effectively with stakeholders across various markets.

• Proficiency in managing multiple priorities and willingness to travel as necessary.

• Experience in supporting multi-market teams or distributed sales organizations is preferred.

• Preferred strong knowledge of digital advertising, including performance marketing, targeting, and measurement/attribution.

• Familiarity with health care advertising considerations such as compliance, privacy, and creative approvals is an advantage.

🏝️ Benefits

• Comprehensive Medical (Rx), Dental, and Vision Coverage.

• Health Savings Account with Company contributions.

• Flexible Spending Account.

• Employer-paid life and disability benefits.

• Paid parental leave benefits.

• Adoption and Surrogacy Benefits.

• 401(k) Plan, including matching and profit-sharing contributions.

• Employee Assistance Program.

• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage.

• Paid Time Off, including Relocation PTO.

• Focus on Caring.