Health Plan Marketing Coordinator

This is a fully remote position, open to applicants in Arizona.

📋 Description

• Ensure the consistency and quality of marketing materials for the Health Plan in accordance with Health Plan, CMS, and AHCCCS standards.

• Conceptualize and design visuals for marketing content and Health Plan websites.

• Oversee the creative design and printing processes for marketing materials and online marketing elements.

• Develop and manage social media campaigns for the Health Plan.

• Provide detailed reports on member communications, achievements, and areas for improvement.

• Maintain marketing collateral and educational resources for the health plan.

• Evaluate current marketing strategies and initiatives.

• Collaborate with Health Plan departments to enhance the effectiveness and return on investment of marketing materials.

• Coordinate marketing content and member communications through the Marketing Committee and matrix calendar.

• Write and manage web copy and content for the UAHN website.

• Work alongside staff, designers, and web developers on website structure and implementation.

• Prepare web projects for presentation, ensuring accuracy of copy and content prior to publication.

• Align web content with promotional and marketing materials.

• Uphold copy style and graphic standards for website properties.

• Measure, monitor, and report website analytics while enhancing functionality and traffic.

• Assist in selecting audience-specific features and content.

• Maintain the Content Management System.

• Promote the facility within the community and support initiatives for service excellence, training, process improvement, and patient experience reporting.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Graphic Design, or Public Relations, or a minimum of 3 years of experience in a marketing or communications position.

• Proficiency in Microsoft 360 and Adobe Creative Cloud.

• At least four years of relevant sales experience and education typically required for this role.

• Strong organizational skills and ability to manage time and resources effectively.

• Capability to work autonomously to meet objectives.

• Strong skills in negotiation, conflict management, customer service, and interpersonal relationships.

• Excellent verbal and written communication abilities.

• Competence with common computer applications.

• Valid driver's license and eligibility for coverage under the company's auto insurance policy.

• Basic graphic design skills are essential.

• Proficient in Adobe InDesign, Photoshop, PowerPoint, and Publisher.

• Keen attention to detail.

• A bachelor's degree in marketing or communications is preferred.

• Additional relevant education and/or experience is advantageous.

🏝️ Benefits

• Comprehensive benefits package for all eligible positions.

• Total rewards package.

• Commitment to pay equity and transparency.

• Drug-free workplace.