Head of YouTube – Strategy, Scripting & Team Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee Richard Yu's YouTube channels and lead the creative team.

• Expand the business channel to achieve over 200,000 subscribers within six months, averaging more than 100,000 views per video.

• Select topics, formats, and ideas driven by audience interests and channel analytics.

• Strategize content aimed at attracting new viewers and those assessing the company's offerings.

• Collaborate with Richard and the leadership team to establish channel direction, objectives, and KPIs.

• Design and analyze structured content tests.

• Create titles, thumbnail concepts, briefs, A/B testing plans, and decisions on content repackaging.

• Write comprehensive first-person, long-form scripts as necessary.

• Edit and ensure quality control for every script prior to filming.

• Offer constructive feedback to editors from the initial cut through to publication.

• Evaluate metrics such as subscriber growth, views, audience quality, leads, sales, CTR, retention, and traffic sources.

• Attribute outcomes to YouTube efforts and identify underlying assumptions.

• Recruit, onboard, manage, and mentor editors, designers, and writers.

• Develop procedures and checklists for the creative team.

⛳️ Requirements

• Profound enthusiasm for YouTube along with a proven understanding of storytelling and channel expansion.

• Published long-form YouTube content, capable of articulating personal contributions.

• Strong creative judgment concerning topics, formats, ideation, titles, and thumbnails.

• Proficiency in writing complete first-person, talking-head scripts and enhancing the work of other writers.

• In-depth knowledge of hooks, narrative structure, pacing, curiosity, clear explanations, and satisfying resolutions.

• Methodical approach to testing with well-defined hypotheses, useful comparisons, and clear success criteria.

• Strong grasp of CTR, average view duration, retention metrics, traffic sources, and channel growth indicators.

• Experience managing editors and/or designers, setting standards, providing feedback, and fostering improvement.

• Solid business acumen with experience in marketing funnels, infopreneurship, online education, or edusoftware highly regarded.

• Background in linking content to leads or sales is a significant plus.

• Fluent in spoken and written English.

• Confidence in utilizing AI tools such as Claude/Codex without excessive dependence on them.

• Availability for full-time work.

• At least 4 hours of overlap with US Eastern working hours.

• Strong YouTube judgment, fluent English, and consistent overlap with US Eastern hours.

• Quick learner with a talent for asking insightful questions, receiving direct feedback, and adapting to new audiences, subjects, and business models.

🏝️ Benefits

• Performance bonuses for outstanding results.

• Fully remote work environment.

• Full-time position.

• Consistent overlap with US Eastern working hours.

• Direct collaboration with Richard and the leadership team.

• Honest feedback and opportunities for professional development.

• Significant ownership and influence over the channel and the broader business direction.