Head of Web Content Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement a comprehensive global web content strategy that aligns with DigiCert’s business objectives, brand identity, and audience requirements.

• Transform DigiCert’s intelligent trust strategy into cohesive and engaging digital experiences.

• Outline content pathways tailored for executive, business, security, and technical audiences throughout the purchasing process.

• Collaborate with Web, UX, and SEO teams to enhance site structure, navigation, page hierarchy, and content visibility.

• Integrate the corporate narrative with solutions, products, use cases, resources, and calls to action.

• Perform content audits and leverage audience insights, search, and performance data to identify gaps and opportunities.

• Develop plans for creating, enhancing, consolidating, repurposing, or retiring content as needed.

• Ensure web content is optimized for organic search, AI-driven discovery, accessibility, localization, and conversion.

• Establish workflows for the planning, creation, review, publication, and maintenance of web content.

• Define ownership and review cycles to ensure that priority pages remain accurate and up to date.

• Oversee the intake and prioritization of web content requests from marketing and web leadership.

• Create templates, standards, and messaging frameworks to enhance quality and consistency across content.

• Manage and mentor the copyeditor, setting priorities and performance expectations.

• Collaborate with Corporate Communications and Brand teams to maintain voice, style, and editorial standards.

• Work alongside Product, Legal, and technical experts to validate claims and safeguard credibility.

• Co-manage DigiCert’s global editorial calendar in partnership with the Corporate Communications leader.

• Link corporate news, thought leadership, campaigns, launches, and customer stories through coordinated planning efforts.

• Adapt significant narratives and content investments into web experiences that enhance their reach and value.

• Identify opportunities to facilitate discussions around AI trust, quantum readiness, PKI modernization, machine identity, and digital trust.

⛳️ Requirements

• Over 8 years of experience in web content strategy, UX writing, digital content, editorial leadership, or a related field.

• Proven track record of leading web content initiatives for enterprise technology, cybersecurity, SaaS, or similarly complex organizations.

• A strong portfolio showcasing strategic web thinking and exceptional writing skills.

• Capability to convert technical concepts into clear and engaging content for both business and technical audiences.

• Experience in planning content aligned with customer journeys and business goals.

• Working knowledge of information architecture, SEO, digital accessibility, content governance, and conversion principles.

• Proficiency in utilizing analytics, search data, and testing to enhance content performance.

• Familiarity with enterprise content management systems and contemporary publishing workflows.

• Experience in managing writers, editors, agencies, or other contributors.

• Strong project management skills with the ability to prioritize competing demands effectively.

• Bachelor’s degree in communications, journalism, marketing, English, or a related field, or equivalent professional experience.

🏝️ Benefits

• Competitive salary and comprehensive health, dental, and vision insurance.

• Retirement savings plans with company matching (401(k) or RRSP).

• Generous paid time off, including holidays and vacation days.

• Paid parental leave and family support benefits.

• Life and disability insurance coverage.

• Flexible spending and health savings options (where applicable).

• Support for health and wellness, including gym reimbursement and wellness programs.

• Employee Assistance Program providing 24/7 confidential support for employees and their families.

• Educational assistance and opportunities for professional development.

• Access to LinkedIn Learning and ongoing learning resources.

• Employee referral bonus program and additional company perks and discounts.

• Internal rewards and recognition platform (Motivosity) to celebrate project achievements, milestones, and exceptional contributions from colleagues.

• Business travel insurance and global employee support programs.