Head of User Acquisition

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Establish and guide the centralized User Acquisition Department that supports various subscription products.

• Formulate and take ownership of the comprehensive UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.).

• Create scalable processes, standard operating procedures (SOPs), testing frameworks, and reporting systems.

• Design UA OKRs/KPIs for both the overall success of the department and individual team members.

• Supervise and mentor a team of cross-platform UA Managers who are integrated into different product teams.

• Lead the hiring, onboarding, training, and performance management processes within the UA function.

• Cultivate a culture rich in talent density that promotes performance, collaboration, and growth.

• Manage substantial budget allocations across all platforms and products, ensuring efficient CAC and favorable ROAS.

• Formulate and execute strategic growth plans that consider LTV:CAC ratios, retention, onboarding conversion, and ARPU.

• Collaborate with data science to develop and enhance advanced analytics and attribution models.

• Oversee the testing roadmap, including A/B tests, geo-expansion, channel scaling, and creative iteration.

• Work in partnership with Managing Directors of each product to synchronize UA strategies with business objectives.

• Collaborate closely with creative leads to direct ad production using data-informed creative briefs.

• Manage vendor relationships with major advertising platforms, agencies, and tools.

⛳️ Requirements

• A minimum of 7 years in performance marketing, with at least 3 years in a senior leadership position overseeing UA at scale.

• Strong expertise in subscription-based D2C products, preferably across various verticals.

• Demonstrated success in managing multi-million dollar monthly paid advertising budgets.

• Highly organized, data-driven leader experienced in directly managing and developing a team of 5–7 UA professionals.

• Extensive platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display channels.

• Proven experience in building and scaling teams, establishing KPIs, and leading within a centralized structure.

• Strong quantitative and analytical capabilities, with proficiency in tools such as Tableau, Google Analytics, and Excel/SQL.

• Highly motivated, energetic operator who excels in a fast-paced, high-pressure environment.

• Proactive leader with a “first in, last out” approach — consistently engaged, thoroughly involved, and fully accountable.

• Exceptionally high standards with a low tolerance for subpar execution — expects excellence at all team levels.

• Passionate about performance, ROI, and rapid iteration — continually striving for better, faster, and more efficient outcomes.

• Strong management instincts: adept at hiring, coaching, and developing top talent while ensuring team accountability.

• Commercially focused — recognizes that UA is a growth engine and thinks like a profit-driven entrepreneur.

🏝️ Benefits

• Remote Work Environment: Enjoy the flexibility to work from anywhere, at any time, supporting a healthy work-life balance.

• Unlimited PTO: Take advantage of unlimited paid time off to recharge and prioritize your well-being without counting days.

• Paid National Holidays: Relax and celebrate national holidays with paid time off to unwind and rejuvenate.

• Company-provided MacBook: Benefit from increased productivity with high-quality Apple MacBooks provided to all employees who require them.

• Flexible Independent Contractor Agreement: Access the advantages of flexibility, autonomy, and entrepreneurial opportunities, along with tax benefits, networking possibilities, reduced employment obligations, and the freedom to work from anywhere.