Head of User Acquisition

This is a fully remote position, open to applicants in Europe.

📋 Description

• Build and oversee a centralized User Acquisition Department that supports various subscription products.

• Define and take ownership of the comprehensive UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.).

• Develop scalable processes, establish standard operating procedures (SOPs), testing frameworks, and reporting systems.

• Design UA OKRs/KPIs to ensure success at both the department level and for individual team members.

• Manage and mentor a team of cross-platform UA Managers who are integrated into different product teams.

• Lead recruitment, onboarding, training, and performance management processes within the UA function.

• Foster a high-talent-density culture that promotes performance, collaboration, and growth.

• Oversee substantial budget management across all platforms and products, ensuring efficient CAC and positive ROAS.

• Develop and execute strategic growth plans based on LTV:CAC ratios, retention, onboarding conversion, and ARPU.

• Collaborate with data science to create and enhance advanced analytics and attribution models.

• Own the testing roadmap, including A/B tests, geo-expansion, channel scaling, and creative iteration.

• Work alongside Managing Directors of each product to ensure UA strategies align with business objectives.

• Collaborate closely with creative leads to steer ad production using data-driven creative briefs.

• Maintain vendor relationships with key advertising platforms/agencies and tools.

⛳️ Requirements

• 7+ years of experience in performance marketing, including 3+ years in a senior leadership role managing UA at scale.

• Strong background in subscription-based D2C products, preferably across diverse verticals.

• Proven history of managing multi-million dollar monthly paid budgets.

• Highly organized, data-driven leader with experience directly managing and developing a team of at least 5–7 UA professionals.

• Extensive platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display channels.

• Experience in building and scaling teams, establishing KPIs, and leading under a centralized framework.

• Strong quantitative and analytical capabilities, with proficiency in tools such as Tableau, Google Analytics, and Excel/SQL.

• Highly motivated, energetic operator who excels in a fast-paced, high-stakes environment.

• Hands-on leader with a “first in, last out” mindset — consistently engaged, deeply involved, and fully accountable.

• Exceptionally high standards and low tolerance for subpar execution — demands excellence from all team members.

• Passionate about performance, ROI, and rapid iteration — continuously striving for enhanced, quicker, and more efficient outcomes.

• Strong management instincts: adept at hiring, coaching, and developing top talent while holding teams accountable.

• Commercially minded — recognizes that UA is a growth engine and thinks like a profit-focused entrepreneur.

🏝️ Benefits

• Remote Work Environment: Embrace the flexibility to work from anywhere, at any time, fostering a healthy work-life balance.

• Unlimited PTO: Take advantage of unlimited paid time off to recharge and prioritize your well-being, with no day limits.

• Paid National Holidays: Enjoy paid time off to celebrate and relax during national holidays, allowing you to unwind and recharge.

• Company-provided MacBook: Experience enhanced productivity with high-quality Apple MacBooks provided to all employees who require them.

• Flexible Independent Contractor Agreement: Benefit from flexibility, autonomy, and entrepreneurial opportunities, including tax advantages, networking possibilities, reduced employment obligations, and the freedom to work from any location.