Head of Sales and Marketing

📋 Description

• Develop and oversee a scalable marketing and go-to-market strategy across various European markets.

• Position, introduce, and expand strategic product and solution offerings.

• Transform company strategy into defined marketing objectives, key performance indicators (KPIs), and actionable roadmaps.

• Take ownership of brand development, content strategy, demand generation, and awareness throughout the entire funnel.

• Plan and implement localized campaigns tailored to European markets.

• Ensure product value is communicated in a clear, compelling, and market-centric manner.

• Structure, manage, and continuously enhance the entire funnel from awareness to conversion, guaranteeing a high-quality lead flow.

• Align Marketing and Sales processes, messaging, and targets to ensure a seamless transition of marketing-generated leads to Sales.

• Provide operational direction to future Sales team members (e.g., lead qualification, outreach, follow-ups).

• Collaborate closely with the Executive Team, Product, Sales & Support to drive market execution and product adoption.

• Utilize data- and AI-driven methodologies to perpetually enhance effectiveness, efficiency, and decision-making quality.

• Manage marketing budget planning, forecasting, oversight, and performance reporting.

• Lead, mentor, and develop a small Marketing & Sales team (both internal & external).

• Oversee external partnerships with agencies, freelancers, and tools.

⛳️ Requirements

• Several years of experience in a marketing leadership position within a digital, SaaS, or technology-driven setting.

• Demonstrated success in a fast-growing, scaling environment (Scale-up).

• Strong grasp of digital business models with practical expertise in brand building, performance marketing, and demand generation.

• Extensive experience in content, public relations, SEO, geo-targeting, social media, and organic growth strategies.

• Strong analytical capabilities paired with creative, solution-oriented thinking and a focus on results.

• Hands-on approach with decisive skills and a structured, highly prioritized working style.

• Proficient in modern marketing and AI tools, with a strong inclination towards automation, data-driven techniques, and continuous improvement.

• Fluent in English with proficient German language skills.

• Degree in Marketing, Business, Communications, Digitalization, or equivalent relevant experience.

🏝️ Benefits

• Meal subsidies and complimentary beverages on-site.

• Additional vacation day starting from the second year of employment.

• Team events and corporate benefits.