Head of Revenue

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of company-wide revenue growth encompassing marketing, sales, direct/self-serve revenue, upsells, cross-sells, downsells, saves, referrals, and reactivation.

• Manage demand-generation economics, which includes metrics like qualified lead volume, cost per qualified request, CAC, ROI/ROAS, and growth efficiency at the channel level.

• Oversee sales performance metrics such as completed consultations, revenue per completed call, conversion rate, AOV, show efficiency, response speed, and forecasting accuracy.

• Control pricing, packaging, offers, promotions, and lifecycle monetization strategies.

• Lead revenue operations, focusing on aspects like attribution, dashboards, lead tracking, funnel measurement, forecasting, QA, and experimental evaluation.

• Develop and manage a structured testing program across acquisition, landing pages, sales, follow-ups, email/SMS/direct mail, offers, and revenue expansion.

• Prioritize cross-functional projects based on anticipated incremental value.

• Establish revenue leadership systems for consistent, scalable execution.

• Analyze the revenue funnel to identify the most significant constraints to value.

• Create quarterly revenue plans that include quantified assumptions, targets, responsible parties, timelines, and expected impacts.

• Supervise the Sales Manager while collaborating with marketing, operations, support, finance, and DevOps teams.

• Set and track leading and lagging KPIs across acquisition, sales, and revenue expansion.

• Design and review experiments by formulating hypotheses, controls, success metrics, guardrails, and decision rules.

• Enhance both paid and organic acquisition economics while maintaining qualified demand.

• Boost revenue per lead and customer through improved conversion rates, AOV, offers, upsells, cross-sells, and reactivation strategies.

• Develop precise forecasting, attribution, and executive reporting systems.

• Leverage AI and automation to enhance speed, conversion rates, decision-making quality, and operational leverage.

• Cultivate leadership skills, delegate execution effectively, and hold teams accountable for outcomes and quality.

⛳️ Requirements

• Over 7 years of progressively responsible experience in revenue, growth, commercial, sales, or marketing leadership roles.

• Proven track record of contributing to significant revenue growth, with clear baselines, endpoints, time frames, and measurable impact.

• Experience overseeing multiple components of the revenue system, ideally encompassing demand generation alongside sales, lifecycle/expansion, or RevOps.

• Highly analytical; capable of translating changes in the funnel into incremental revenue, cash flow, CAC, and contribution economics.

• Demonstrated experience in managing leaders and teams effectively.

• Ability to differentiate correlation from causation and adapt views based on data insights.

• Excellent prioritization capabilities.

• Strong attention to detail, disciplined forecasting, and consistent operational cadence.

• Comfortable in a remote, high-accountability setting and adept at cross-functional collaboration without unnecessary bureaucracy.

🏝️ Benefits

• Substantial performance-based bonus linked to cash growth, demand generation, strategic execution, and progress towards the company's long-term revenue growth objectives.

• Opportunity for remote work.

• Accessible employment accommodations during the recruitment process.

• A workplace that values inclusivity and diversity.